Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. As Brian Solis has written about a lot, social optimization needs to be simple. The brand relationship starts to look like a friendship and not a transaction. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

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FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). Your photo was bigger and I am all for brand equity. Marc Keep your brand (logo) clear of any intrusions like images, color transitions and search boxes. Arthur Cundy They are all kind of similar.

Disqus 109

Disqus Social CRM Patterns Consultant 109

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JULY 27, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

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MAY 25, 2010

slides from my preso with @bgindra) [link] [link] Mike Malone RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services [link] [link] Scott Appel RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] [link] Abbie S. link] [link] Abbie S.

Marketing 123

Marketing Social CRM Conference Social Media 123

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JULY 20, 2010

Very interesting [link] [link] Marie Armand RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] Andreas Bolli RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 139

Social Media Strategy Consultant Blogger 139

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SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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APRIL 20, 2010

Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Hitwise 117

Hitwise Content Blogger Consultant 117

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MARCH 4, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Metrics 130

Metrics Strategy How To Tourism 130

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JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising. Think outside your brand or service; another example is Kodak.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 17, 2011

When I first heard the news that The Washington Post was spinning off a brand-new company to do Facebook-only consulting , I was incensed. Eventually, companies will look to hire consultants for specific skills like social CRM, blogger outreach, content marketing, etc. I changed my mind about Social Code. I was pissed.

Advertising 119

Advertising Facebook Case Study Consultant 119

Oktopost

JULY 27, 2021

By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy. But if you can get your brand in front of them during that process, you’re positioned to onboard a lead primed to convert. The end goal is achieving higher rankings in organic (unpaid) search.

B2B 118

B2B Marketing SEO Engineering 118

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JULY 21, 2010

This is particularly important when managing branded client materials. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. Conversations R happening about UR brand-why not capitalize on it?

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

MARCH 23, 2010

Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure.

Social Media 119

Social Media Strategy Consultant RSS 119

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SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

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AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What do you think? link] robertwheatley Amen. One caveat though.

Questions 160

Questions Social Media Consultant Education 160

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JULY 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps 14 Things I Think I Think About Social Media Does Your Facebook Page Have a Pulse?

Social Media 140

Social Media Consultant Strategy Organization 140

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SEPTEMBER 21, 2010

What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Many brands these days use social media to promote themselves and to reach out to their target audience. Develop a Social Media Strategy in 7 Steps – Jay Baer – Aug ‘09 [.]

Social Media 167

Social Media Strategy Consultant Conference 167

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MAY 26, 2010

link] Akash Sharma All 14 thoughts are more then thoughts and should be practiced by firms, the best ones are the second and the tenth points as both are not followed by brands. But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

AUGUST 11, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

SEPTEMBER 8, 2010

has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. And that’s why your social media strategy must be tools-agnostic. Facebook allows minimal customization in terms of overall layout, look and feel.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

MAY 17, 2012

Are you looking for increased chatter about your brand or topic across the web? Are you stacking your brand up against a competitor to see who performs best? Manage multiple brands from one account, separated by tabs. Listening to chatter around physical brands like restaurants, hotels, etc. Unified inbox. Small budgets.

Social Media Management 162

Social Media Management Small Business Social Media Tools 162

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

JULY 13, 2010

Advertising shops, SEO agencies, email consultants…the list goes on. Threatens Your Personal Brand as a Leader: At the end of the day, clients and prospects want to buy your counsel — not your special departments’ and certainly not your junior staff’s. attempting to tackle the “new PR&# by integrating social media.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

FEBRUARY 25, 2010

Yet another way to humanize the brand, right? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Erika Scialdone RT @451Heat: Do You Know Your Customers Enough to Be a Social Media Hit? And I feel a special blush of pride that I'm responsible for introducing one more potential Fanatical Fan to the ThinkGeek brand.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MAY 19, 2010

The shift in marketing dollars from traditional advertising mediums to the emerging media available to us via the Internet has more to do with the customers’ behavior than the seller. is the key to content success (great info-graphic, too) [link] [link] Web Designer SEO RT @jaybaer: Killer post by @russhenneberry : Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

JUNE 3, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

MARCH 9, 2010

And if you're not careful, you can come across looking like a complete amateur, and actually hurt your brand. It doesn't work well for very localised brands, because Twitter isn't really about your local network. It doesn't work well for very localised brands, because Twitter isn't really about your local network.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

JUNE 30, 2010

The key insight is instead the fact that motivations for brand interaction are widely divergent. You cannot presume that your subscribers, fans, or followers pay attention to your brand for reasons that are anywhere close to homogenous. They are not a faceless heard. They have motivations that are specific, particular and important.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? The public and immediate nature of getting slammed via social is what stings.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

JULY 8, 2010

It's one of the most common forms of communication between brands and consumers. As far as peer-to-peer, I feel social media is reigning as king and queen; email being Jack. link] [link] Zuberance RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] SEO India Excellent quote Thanks for Interesting post.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P. sahmreviews Awesome article.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P. sahmreviews Awesome article.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 21, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. ericboggs Thanks for the thought.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167