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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks.

Tools 52
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers. Offering comprehensive insights such as visitor numbers, geographic locations, popular pages, and traffic sources, Google Analytics empowers marketers to make informed decisions for optimizing their online presence. Another bonus?

Forums 62
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GDPR and social media: What marketers need to know

Sprout Social

The connection between GDPR and social media might seem a bit fuzzy, but it’s important to understand the impact for efforts like paid advertising and reporting. We know that Facebook advertising via remarketing ads that essentially “follow” visitors from your site to Facebook (and vice-versa) can be incredibly effective.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment. Pro: Hootsuite has a robust set of end-to-end features for pretty much anything you would ever want to do on social media, from publishing, to advertising, to tracking.

Tools 84
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. You can structure your organic content and advertising campaigns around this for higher chances of success. At the same time, short image posts get a high reach on X. The data is out there.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Post on Google Buzz. Nielsen BuzzMetrics.

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. Align social activities with PR, advertising, SEO, etc to help focus on key ideas and get the coverage and sharing needed to give your content a social boost.