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Open Letter To The Advertising Industry: Let's Not Mess Up Ads For Voice - Strategy Column

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One of the short-term technology innovations that will cause a lots of disruption in advertising is the move from fingers, mice, keypads, clicking and more to voice commands. advertising. Amazon, Google and advertisers will have to tread lightly (or maybe that's asking too much and they'll keep trolling us like BK did ).

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How Does The New Generation Experience Brands?

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Do they not do searches on Google and see the paid search results? Do they never turn on a television, pick up a magazine, notice a brand embedded in a video game, see an email from a brand that they signed up for? Content became media and that media format would replace the advertising format.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Display advertising. Paid social. Blog properties. Social and paid media.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. Will he blog about it too? Should you even have one?

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Connect The Dots Marketing

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Will it surprise you that, according to Business Insider , Amazon is flirting with paid search on Alexa ? Matt Schlicht over at Chatbots Magazine may have a vested interest in seeing chatbots hit the mainstream, but his alarmistly-titled article, How Bots Will Completely Kill Websites and Mobile Apps , makes several valid points.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ.

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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

Something has to happen to encourage you to share, like a product is high quality or a blog post is super informative, to push you to post. There are three types of media: earned, owned and paid. Paid media is anything you paid for, such as a sponsored post in a magazine, a social media ad or an influencer’s post.

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