Buffer Social

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M They use UTM links to track the customer’s path beyond the LinkedIn post. “We’re

Atlassian 96

Atlassian ROI Social Media Collaboration 96

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

LinkedIn 108

LinkedIn Tips Curation Training 108

Hootsuite

AUGUST 26, 2020

Does your business have a presence on LinkedIn? And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. It also gives you the info you need to prove and improve your social media ROI.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Hootsuite

MARCH 15, 2023

LinkedIn automation is a topic of some debate in social marketing spheres. Are LinkedIn automation tools allowed? Many tools that automate activity on LinkedIn are specifically prohibited. In this post, we explain how to stay on the white hat side of the LinkedIn automation equation. What is LinkedIn automation?

LinkedIn 98

LinkedIn Tools HootSuite Cost 98

agora pulse

MARCH 11, 2020

Only shared a post once on LinkedIn? You really should consider republishing on LinkedIn more than once. Just because you’ve posted a piece of content on LinkedIn doesn’t mean you can’t share the post again! Agorapulse’s very own Emeric ran an experiment where he shared one article many times to his LinkedIn audience.

LinkedIn 129

LinkedIn Content Hashtag Analytics 129

Hootsuite

OCTOBER 19, 2020

LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!) It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight tag. Does a LinkedIn tag by any other name, uh, track as sweet?

LinkedIn 144

LinkedIn URL How To HootSuite 144

Keyhole.co

JANUARY 4, 2022

If your company uses LinkedIn for business, then tracking LinkedIn analytics would be an important part of your social media strategy. LinkedIn analytics tools allow marketers to track LinkedIn metrics and measure progress. Now you may wonder, why does it matter? Pricing: Customized. #2. SocialPilot.

Analytics 98

Analytics LinkedIn Engagement Tools 98

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193

ROI Social Media Vocus Metrics 193

Hootsuite

MAY 29, 2020

As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. Hootsuite has been a longstanding, trusted partner of LinkedIn’s for more than 10 years. Engage employees.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Almost Savvy

SEPTEMBER 5, 2011

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 273

ROI Metrics Sentiment News 273

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools?

B2B 91

B2B ROI Social Media Hashtag 91

Pam Moore

APRIL 1, 2019

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

Activities 97

Activities Brands Analysis Template 97

Oktopost

APRIL 2, 2021

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. What is LinkedIn Analytics? Where to Find Your LinkedIn Analytics.

B2B 78

B2B Analytics LinkedIn Marketing 78

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Social Media Strategies Summit

NOVEMBER 18, 2022

The brash new upstart of the social media scene, TikTok has about one billion monthly active users. Beyond basic demographic information, you can dig into your audience’s TikTok preferences, including: When your followers are most active. billion monthly active users , making it the second most popular platform in this guide.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. The process can feel quite effective initially, but it’s hard to measure your ROI. Many of us actively dislike change. Bobbi Brown.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

MARCH 26, 2024

We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. This capability is invaluable for businesses aiming to quantify the ROI from their social media campaigns and prove social selling success. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Webbiquity SMM

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. That’s a 44x ROI. But for your social media activity to successfully yield results, you need to do more than just broadcast content. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%.

Tips 352

Tips Marketing Privacy Influencer 352

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 44 per cent, are on LinkedIn. Almost a third of those use it daily.

Marketing 367

Marketing Syndication Adwords News 367

Sprout Social

AUGUST 31, 2016

As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. A Closer Look at LinkedIn® Analytics. A Closer Look at LinkedIn® Analytics.

LinkedIn 90

LinkedIn Report Company Aggregator 90

Pam Moore

APRIL 1, 2019

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

Activities 60

Activities Communities Social Media How To 60

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. But there’s much more to the job description.

Social Media 114

Social Media Social Media Management Sentiment Collaboration 114

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Apart from boosting SEO, you can maximize ROI on each content piece and attract leads with your content efforts.

SEO 158

SEO Social Media Strategy Hashtag 158

agora pulse

JULY 27, 2016

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. The Challenge of Proving Social ROI. Were those objectives set after discussions about the client’s wider marketing activity and goals?

ROI 60

ROI Metrics Proposal Analytics 60

Pam Moore

JUNE 4, 2019

How to increase sales, leads and ROI with conversion rate optimization. Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Conversion rate definition. Conversion rate optimization (CRO) definition.

ROI 60

ROI Conversation Template Templates 60

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. You can use short-form video content across LinkedIn, Instagram, X, and Facebook. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods. 7 Essentials for Paid Media Plans 1.

Examples 62

Examples B2B ROI CPA 62

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Today, consultants identify potential partners whose social media activities add value. Few companies outsource all social media activity to agencies or consultants. Checking and adjusting ad programs is a daily activity to maximize ad budgets.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

OCTOBER 28, 2021

billion active social media users are out there, and many of them are just who you are looking for. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. LinkedIn Sales Navigator.

Tools 144

Tools B2B Price ROI 144

Social Media Strategies Summit

JANUARY 5, 2023

LinkedIn generated record ad revenues of $13.8 It’s quicker to produce and requires less time commitment from viewers, prompting 39% of video marketers to agree that short-form videos generate the highest ROI and 47% to state that shorter videos are most likely to go viral. billion — six times higher than in 2017.

Trends 297

Trends Social Media UGC Marketing 297

Ignite Social Media

APRIL 7, 2021

Within the following post, we’re breaking down insights and best practices based on our recent analysis of organic reach across Facebook, Instagram, and LinkedIn. When it comes to LinkedIn, organic reach increases slightly. Some other key things to remember when implementing organic content are: Be where your audience is active.

Organization 187

Organization Social Media Content Analysis 187

Waxing UnLyrical

FEBRUARY 18, 2020

When companies attempt to measure media ROI, they tend to focus heavily on typical marketing/sales metrics like an increase in sales, web traffic and ultimately lead conversion. You can connect with him via Twitter or LinkedIn. There is often a dotted line from PR results to these metrics. PR Technology Lags Behind.

Data 231

Data Metrics Press Release ROI 231

Sherrilynne Starkie

MAY 4, 2012

Four would shirk LinkedIn. It can be pretty lonely there with little activity or real engagement. LinkedIn and Path received honourable mentions too. The ROI of social media. Next comes the much-maligned Google+ with 14 people willing to leave it in the dust. Perhaps surprising, Facebook! Three said none.

Social Networking 334

Social Networking Exercises LinkedIn ROI 334

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

SEPTEMBER 21, 2023

Direct lead generation: Social media platforms offer a direct channel for lead generation, identifying prospects through their online activity. Not tracking analytics and ROI If you’re not tracking the analytics and ROI from your social selling posts, how are you supposed to understand what’s effective and what isn’t for your strategy?

Examples 136

Examples B2B ROI Analytics 136