Mindjumpers
DECEMBER 29, 2010
They had ambassadors of their community to participate actively in testing products and running the campaign. More than 1 million people participated in the product creation and selection process and this case is a good example of how consumers can play an active role in shaping the brand and being process.
Mindjumpers
SEPTEMBER 14, 2012
In this blog post, I put focus on the value of using local community management to connect with consumers on local markets and how this process has created value for our client Ben & Jerry’s Nordic. A central hub for quality assured processes. A central hub is also a cost efficient way to use your recourses.
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Mindjumpers
NOVEMBER 23, 2012
They need to know what value they can provide for their target group (above and beyond the value offered via their brand or products) and implement a robust editorial process into their workflow.”. What does this mean? Well, take the Carlsberg Crowdit app I blogged about a couple of weeks ago.
Mindjumpers
MARCH 22, 2011
According to Facebook Marketing Solutions page , Starbucks has obtained a lot of success because of being very active on Facebook and regularly updating its page and rewarding fans with special offers. Starbucks is therefore a good example of how to navigate in social media by: 1) Establishing goals. 2) Listening to audience.
Mindjumpers
MARCH 11, 2011
Well, if you don’t think that you yet have gained the brand impact in social media that you reached for, there are some steps to go through to reconsider the process. These can be helpful when wanting to turn, for example, your Facebook presence into a conversation strategy for your brand and becoming more visible in the online world.
Mindjumpers
JULY 12, 2012
Your social media policy can encompass several different elements, tailored to your preference and your business processes. Governance – Do you actively encourage employees to engage in conversations regarding your brand? Add best practice examples, and get inspired by companies like Cisco , IBM , Intel , or Microsoft.
Mindjumpers
DECEMBER 5, 2011
This is the best fit for companies who are in need to recruit for niche profiles, people who do not usually apply actively on job boards and adverts. Synchronize team activities with shared folders, searches, profiles, and candidate etc. For example, when using Talent Direct, LinkedIn manages your recruitment campaign.
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