Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Check out all the details and save 50% (only $297 for a limited time). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

MAY 13, 2010

Social media isn’t inexpensive, it’s different expensive. (I I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Activate your fans, don’t just collect them like baseball cards. Social media allows big companies to act small again.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Integrate social media activities with your CRM system. An active and helpful support forum?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 24, 2010

I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

FEBRUARY 10, 2010

Seems to me the better bet would be to get people to tell you if they are Facebook/Twitter users and if they want to hear from you there, rather than using a tool like this to essentially spy on people to see where they're active and then message them. link] Michael A. All rights reserved.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MAY 27, 2010

Flowtown Just Keeps on Getting Better Flowtown , the uber-awesome social anthropology tool that allows you to enter customers’ email addresses, and find out where they’re active on the social Web, has rolled out an amazing new integration with Wufo0 – the easy-to-use online form builder.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

FEBRUARY 5, 2010

link] Social Business Bank Option 1. What a great, active fan base ! Thought about putting the search box on your head, allowing users to search your brain!? No question! link] Warren Fick Wow. Let me add my couple cents: if you like your photo (I do, too) I think you should avoid #3. It makes your head look confined.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. One way to build a following and keep them involved is by deploying a fun, creative way for supporters to participate and share with online friends.

CSR 137

CSR Social Media Strategy Consultant 137

Visually SM

JULY 27, 2020

For example, the platform gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time. You can even turn your messages into action items to create workflows or reminders around your social activity. Agorapulse.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 117

Social Media Strategy Statistics Metrics 117

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Market interest has remained fairly strong since then. 1) Infusionsoft. .

Social CRM 195

Social CRM Tools Sample Samples 195

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. What do you think? Worth a try?

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. You sound a lot more active and attentive. If you want to survive in the PR industry, you have to love the material you are pitching. link] Paige Holden Great question.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. They need to snap up that Facebook name pronto.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. An active agency social media presence will lead to expertise in the agency. Its great to see this conversation so relevant active! What do you think? It's best to demonstrate by doing.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

You’re a non-profit hoping to take your social media engagement to the next level? link] Social Media Strategy | Afrinnovator.com [.] link] Crushing the Myth of B2B Social Media [.] in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 14, 2010

Years ago, they were created over time through news stories and ad placements and customer activity. It has been said that perception is reality and that is true not only for people, but for organizations as well. The change has come from how people create their perceptions. All rights reserved.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. It's like any other social network, right? It's like any other social network, right? Lots of lurkers.

Social Media 159

Social Media Statistics Strategy Research 159

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

Company 38

Company Twitter Content B2B 38

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 21, 2010

RT @kdrewien: RT @smallbiztwit: Social Media Monitoring Tools – How to Pick The Right One [link] [link] socialCRMchick Good post Katie, however what do you think about managing vs. monitoring. Again, a company needs to listen and find where the customer base is active. RT @jaybaer: Not sure which social media tools to use?

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

DECEMBER 4, 2012

How your brand is abusing social networks by iMedia Connection. ** 5 STARS. Google+, for example, allows you to link to as many of your other social profiles as you choose”) as well as specific suggestions for getting the most out of Facebook, Twitter, Google+, LinkedIn and Pinterest.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

FEBRUARY 25, 2010

Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” b2b [link] Halloween Party City Do You Know Your Customers Enough to be a Social Media Hit | Guest … [link] [link] John B.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

That makes it “inexpensive&# – rather than spending millions, companies can spend thousands (or even, just hundreds) to achieve similar results… The activity needed to maintain a successful social media presence is and should be part of any company’s marketing plan. strategy) [.]

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 15, 2010

Now you know that person is active on those social outposts. Gmail Stalking Twitter, Facebook and other social outposts have incorporated functionality that allows you to see whether your Gmail contacts are using the services, and invite them to connect with you. link] PaigeHolden Are you a social media detective?

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Frankly, I don’t get a lot of chances to experiment since we have a separate digital department.” I don’t believe in a “digital divide.”

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. Social CRM The new telephone. Social CRM The new telephone.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

MAY 20, 2010

Get your cross-functional social media team together, and agree on reasonable success metrics before you get started in social media. If you’re already active, but there are people on your team that cannot (without looking it up) name your key success metrics, and from where they’re derived, call a KPI meeting today.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

MARCH 18, 2010

Doug Pruden, Customer Experience Partners [link] Jan Krsanac Social media is about keeping fans, not creating them [link] [link] David Carter RT @just_kate: Social media is about keeping fans, not creating them (Convince and Convert) [link] [link] Ad Chickadee Social media is about keeping fans, not creating them [link] [link] Michael A.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JUNE 3, 2010

I think what'll likely happen is publishers will work out some kind of data-sharing deal with Facebook – the promise of increased, pervasive social sharing activity on their sites is too attractive to pass up. It will be slow, and it will be messy, though. All rights reserved.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

APRIL 8, 2010

randygiusto camera support is there, it's not activated, just like multitasking support has been there in the OS but not activated. For a week-long trip, it might be the laptop. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

JUNE 8, 2010

Active listening required. Use active listening to engage users. Use active listening to engage users. The opportunities, mishaps with technology viruses, popular gadgets and such all create a rapid opportunity path to jump on that popularity, host a video or post on a trending issue and gain traffic. Great stuff.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? Interaction. Customer prefer Twitter as the mechanism to truly interact with brands and learn more about them.

Social CRM 145

Social CRM Twitter B2B CoTweet 145