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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. You are likely seeing messages from Facebook about your custom audiences shrinking. This is related only to audiences that include people who have opted out of iOS tracking (mainly website custom audiences and app activity custom audiences).

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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

Facebook has a variety of targeting options. In advertising, a specific product or service may only be relevant to owners of certain devices. In such cases, an advertiser may want to control whether the ad is only seen by those who use that specific device. Knowing which to choose for specific scenarios can be confusing.

Mobile 171
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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. adults, according to Pew Research Center.

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Social Networking Stats: Facebook Tops 1.32 Billion Monthly Active Users, #RLTM Scoreboard

The Realtime Report

Facebook: 1.32 billion monthly active users. via Facebook. Twitter: 255 million monthly active users. Qzone: 599 million monthly active users. Google Plus: 343 million monthly active users. Instagram: 200 million monthly active users. Facebook Tops 1.32 Billion Monthly Active Users.

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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

LinkedIn 107
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Social Networking Stats: Facebook Tops 1 Billion Users on Mobile, #RLTM Scoreboard

The Realtime Report

Facebook: 1.23 billion monthly active users. via Facebook. Twitter: 241 million monthly active users. Qzone: 599 million monthly active users. Google Plus: 343 million monthly active users. Facebook Tops One Billion Mobile Users, Messenger Reaches 200 Million Users. via YouTube. via re/code.

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Test: Can You Promote a Facebook Podcast with Ads?

Jon Loomer

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? In terms of placements, I know that the original podcast episodes only appear on mobile.

Facebook 208