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Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. 2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Cause Marketing Continues to be a Top Social Media Trend.

Trends 184
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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 112
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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

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9 effective customer retention strategies that work in 2021

Sprout Social

For example, they kick things off with an onboarding email series with recommended next steps… …meanwhile, their site is brimming with resources in a variety of formats. And of course, promoting these materials and how-tos is central to the brand’s social media strategy. You’re invited. ??. No surprises here.

Strategy 119
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How Influencer Marketing Shaped Ecommerce in 2021 

Pixlee

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations.

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6 Ways to Boost Your Content Engagement in 2021

Pixlee

A look at the site’s UGC gallery page shows the brand has different content categories targeting subgroups within their larger target audience. This also shows site visitors a diverse range of customers, so they can more easily identify who they relate to through authentic content. Check out this example from Old Navy.