Hootsuite

AUGUST 2, 2022

You’re busy crafting quality content and mastering your social media strategy. You don’t have time to exhaustively compile a list of the ideal length of social media posts for every single platform. Are you writing too much in your social media posts? The ideal length of social media posts.

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Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. Nov 26, 2017.

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Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. Source: Statista.

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Hootsuite

JANUARY 31, 2022

Twitter has evolved. Once the home of witty one-liners and snappy comebacks, brands can now dazzle their audience with clever GIFs, story-like threads, and Twitter chats. Get ready to take Twitter by the horns. Read on to learn how to get followers on Twitter. Why does Twitter follower count matter? Get verified.

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agora pulse

MARCH 8, 2017

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too! What are your tips?

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Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan.

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Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. Not all new social media apps will blow up like TikTok. New social media apps and platforms marketers should watch in 2022.

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Buffer Social

APRIL 11, 2017

The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. For decades, way before Mark Zuckerburg even enrolled in Harvard, online content has been viewed in vertical, scrolling feeds. Why Stories are the new News Feed.

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Buffer Social

JUNE 6, 2018

At Buffer, we think a lot about the future of social media. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy.

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Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. Currently, I don’t directly manage any brand’s social media channels, though I have in the past. As the resident social media expert person, I blurted out, “Of course! We already use “social” in isolation.

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Unmetric

MAY 31, 2018

There seems to be no limit to their sass, as they continue winning on social media. In what has been hailed as a potential social-media game-changer , Wendy’s social media snark became the talk of the town and also lead to its meteoric rise in 2017. Wendy’s Social Media Campaigns.

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Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Twitter Statistics. Don’t believe us?

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agora pulse

NOVEMBER 9, 2017

Could the new Facebook Explore feed be the end of organic reach? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. The Facebook Explore feed shows you posts from pages and people similar to those you follow. It was when the feed was officially launched on Desktop that the trouble started.

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agora pulse

JANUARY 30, 2018

As a social media manager, you have a million things to think about every day. Unfortunately, when it comes to social media hacking and account security, you will probably only think about it when it’s too late. Three Recent Cases of Social Media Hacking. Game of Thrones. Amnesty International.

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Hootsuite

MARCH 8, 2022

But how long should a social media video be? Depending on the platform, a social media video can run from 1 second to hundreds of hours in length. How long should a social media video be? Instagram is a social media beast of its own — and the app had been hinting at a video takeover for years.

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Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. Twitter statistics.

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Ignite Social Media

NOVEMBER 13, 2017

While the NHL doesn’t have the massive audience of the NFL , hockey fans are a dedicated bunch and love following their favorite team(s) on social media. As an NHL season ticket holder for the last 12+ years, I can attest first-hand to just how engaged hockey fans can be on social. Los Angeles Kings. Nashville Predators.

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Buffer Social

FEBRUARY 13, 2017

Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. What type of video content works best for social media. Sunny on Twitter.

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Sprout Social

APRIL 18, 2017

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate?

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Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. What you need to know today is that the trend you’ve seen of all social media sites wielding a heavy algorithmic stick is going to continue. TechCrunch covered it in this article.

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Keyhole.co

JULY 29, 2023

How does Starbucks create a presence of different social media networks? In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. Here’s a look at Starbucks’ main account and follower counts. million likes, 2.3

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Sprout Social

APRIL 4, 2017

Depending on where you stand, social media algorithms are either the best thing since sliced bread or the bane of your existence. For the social media marketer who’s reaching half the amount of their audience as they did five years ago, they aren’t so great. What are Social Media Algorithms?

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Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

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Ignite Social Media

SEPTEMBER 28, 2017

Wendy’s: When it comes to Twitter, Wendy’s does not play by the rules. Burger King: If you have heard of elf on the shelf, you’ve probably seen this in your social media feed and wondered what it’s about. This social media trend came and went quickly. — Nest (@nest) August 8, 2017. Contact us.

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Hootsuite

MAY 6, 2020

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. It’s the fifth most popular social media network, and it’sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans. How to create a Twitter marketing strategy.

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agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. zero social media budget?

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Buffer Social

FEBRUARY 7, 2018

Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. The Twitter timeline algorithm.

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Buffer Social

AUGUST 22, 2017

As a social media manager , it can be super fun to strategize and come up with multiple ways to share content with your audience. I know I’ve certainly found myself pondering questions like: What content should I share on our social media profiles? Buffer (@buffer) August 11, 2017. Let’s dive in!

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Buffer Social

APRIL 16, 2017

Here’s everything you need to know about it, from key sessions to watch to predictions for F8 2017. We’ll be sharing and chatting about the exciting news live on social media for both days of the conferences — Live tweeting , live video sessions , Instagram Stories , and more. Dates: Tuesday and Wednesday, April 18 and 19, 2017.

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Buffer Social

SEPTEMBER 7, 2017

And not all content is suitable for every social media platforms. For example, if you take a look at our Twitter and Instagram accounts , you’ll notice that we post entirely different things on each platform. But how do you decide what to post on each social media platform? Twitter : News, blog posts, and GIFs.

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Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. What is their social strategy on Twitter?

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Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

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Hootsuite

MAY 20, 2020

That’s why Twitter gives people a choice: Top Tweets or Latest Tweets. In other words, Twitter algorithm or no algorithm. . But the truth is, the Twitter algorithm is kind of unavoidable. Twitter algorithm changes are not made lightly. How the Twitter algorithm works . — Twitter (@Twitter) December 18, 2018.

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Social Media Strategies Summit

MARCH 22, 2023

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Run image, video, document, or carousel ads in your audience’s LinkedIn feed. Unfortunately, as with so many things in social media marketing , there’s no single answer. Dynamic ads.

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Hootsuite

AUGUST 13, 2020

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. What is social media engagement? Click-throughs.

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Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

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Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. After the inaccessible introduction of voice Tweets, Twitter established two accessibility teams and plans to roll out automated captions by early 2021. — katholmes (@katholmes) March 6, 2017.

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