Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

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Buffer Social

NOVEMBER 13, 2023

  Brands like Women’s Health , Cosmopolitan , and Good Housekeeping started rolling out their Black Friday content weeks ago. As anyone in content marketing will know, backlinks on a high-authority site do wonders for your SEO (search engine optimization). Regardless, the seemingly innocuous mistake garnered 1.1K

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Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Stuart Weitzman.

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Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. The platform also rolled out a new algorithm , focusing on serving its users content based on three primary factors: interests, timeliness, and relationship.

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Pixlee

DECEMBER 11, 2017

Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Since the #WeAccept campaign was launched in February 2017 at the Super Bowl, the video has accrued nearly 5 million views. This campaign served to promote Tarte products, reward Tarte digital influencers, and build community.

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Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. TikTok Helps Build Compelling, Bite-Sized Content. billion in 2021.

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agora pulse

FEBRUARY 22, 2020

Visme is an all-in-one content creation tool that allows you to quickly and easily create beautiful graphics, PDFs, and more for your marketing. 85% of all Internet users in the United States watch online video content. 54% of consumers want to see more video content from a brand or business they support. I also love Visme.

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Sprout Social

JANUARY 27, 2017

This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy. Our community weighed in on everything from getting coworkers to submit content to tagging and expectations for employee advocacy. — Stephanie Zatyko (@ExperianDQSteph) January 25, 2017. K4BdAA7w9k.

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Ignite Social Media

AUGUST 10, 2017

When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns. Summer gives the marketing world a fun boost of energy with fresh looks and feels, driven by inspiring content, new sweepstakes, and edgy campaigns. — Delta (@Delta) July 16, 2017. No purchase necessary.

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Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. User-generated content is a core part today’s online shopping experience. SAN FRANCISCO , Dec. ” says Pixlee founder and CEO, Kyle Wong.

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Buffer Social

MAY 9, 2016

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. In under 3 months since implementing a user generated content campaign on Instagram, our account has grown by 60% – 5,850 to 9,400 followers and counting.

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agora pulse

NOVEMBER 25, 2020

Here are some of the ways your social media content can impact your SEO. Accelerate content distribution. Social media posts live forever so something you shared in 2017 may still be picked up in 2025. Check out these tips for evergreen content.). Links to your content from social media speed up your content indexation.

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agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. As the director of leading content marketing agency Contentworks , I have to stay on top of the latest trends. User-Generated Content. How Can Brands Use TikTok?

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Ignite Social Media

FEBRUARY 7, 2017

From content, to community management, to strategy & metrics, there are many important facets to social media. However, the one that will really make or break your brand’s social media presence is content. But what makes a great piece of social media content different? Always Consider Your Audience First.

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Pixlee

NOVEMBER 17, 2021

Take Advantage of User-Generated Content (UGC) Galleries. Not only does showing UGC shared on social media or directly uploaded by your existing customers show your site visitors you’re celebrating your brand community, but it also serves as inspiration to help them find a product that might match their needs.

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Keyhole.co

JULY 29, 2023

Uses multiple content formats Engages with the audience Follows viral trends Social listening Shares product updates Builds customer relationships Offers customer support Provides social proof Key takeaways from Starbucks’ social media marketing strategy Trends always come and go. followers LinkedIn: 2659357 followers TikTok: 10.3

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Ignite Social Media

FEBRUARY 27, 2017

Most recently, our team braved the Blizzard of 2017 and ventured up to the Big Apple for our client, Go Red For Women, where we covered the Red Dress Collection Fashion Show presented by Macy’s. UGC Aggregator at the Venue. Content was approved in real-time and pushed it live for attendees to view. Behind-the-Scenes Coverage.

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Pixlee

MAY 21, 2020

With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. While the rate of growth has actually slowed since 2017, this could be a good sign for brands as competition for ad views may be slightly less fierce. User-Generated Content is Emerging as a Key Player in Paid Social.

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Hootsuite

SEPTEMBER 8, 2020

Source: Mailchimp Content Style Guide. Our CPC for that campaign is the lowest it’s ever been” or “Don’t forget to add those SEO keywords to that blog post” or “Uh oh, we’re running out of UGC”? ? — APStylebook (@APStylebook) September 12, 2017. Source: Austin Community College Social Media Style Guide. Which ones?

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Later

JANUARY 30, 2019

The Ultimate Guide to Instagram Hashtags in 2019 will help you understand everything you need to know about using Instagram hashtags to get more followers, improve your posts’ engagement rates and build a community around your business. . Content Menu. We bet you are! Why You Should Use Instagram Hashtags. StartWithSnowe.

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Later

SEPTEMBER 22, 2019

Better understand what content is driving the most traffic, and with new features like product tagging & sales tracking, you’ll be able to measure exactly how much revenue you’re getting from Instagram! THE SHOOT @djiglobal On assignment shooting content for @theloveassembly at @amoritaresortbohol. View this post on Instagram.

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Sprout Social

AUGUST 12, 2020

The bot delivered content from the Air Jordan blog and Jordan.com and enabled users to shop, read and engage in two-way conversations with the brand. Incredibly, the brand reported that the content was generating 87% open rates vs. the typical 15-20% from emails. Explore new video content. Nike commercials are infamous.

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Sprout Social

APRIL 11, 2017

The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. When you go into the search feature of Instagram, you’ll notice you can search by top content, hashtag, people (username) and places. Instagram uses hashtags to categorize content. Community hashtags.

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Sprout Social

OCTOBER 10, 2016

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. Hashtags for Instagram aid in content discovery and optimization. hashtags per brand post.

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Buffer Social

OCTOBER 27, 2016

Once the app is open, it’ll recognize the Instagram link saved to your clipboard and ask if you’d like to repost that content to your own Instagram account: 3. And by 2017, this figure is predicted to rise to 70.7%. Share user generated content from events. Edit the caption and schedule a reminder. In fact, 48.8%

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Hootsuite

AUGUST 19, 2020

In this uncertain time, communities like ours have come together to navigate the challenges we’re facing. People are connecting virtually and to further this connection, we will continue to share content across our channels so you can #exploreKelownafromhome for the time being. View this post on Instagram. Spotify #2019Wrapped.

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Later

NOVEMBER 14, 2018

For the best results, start by planning out your content calendar ahead of Black Friday. So during the Thanksgiving weekend, try to incorporate video content into your Black Friday marketing strategy. Consider creating a “video-first” content calendar for IGTV and Instagram Stories. Right now, there are over 6.3

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Sprout Social

JANUARY 2, 2019

Oh, and we also saw a notable shift in social content marketing. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts. Before you obsess over trends and what content you’ll create in 2019, take a step back. Sounds like a lot to process, right?

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Pixlee

OCTOBER 24, 2018

Take Advantage of User Generated Content (UGC). Not to mention, the Director of Social Media at Kimpton Hotels and Restaurants, Whitney Reynolds says “Social media’s peer-to-peer content informs and inspires purchasing decisions because of its authenticity and first-person storytelling capabilities…”.

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Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Brian : In September of last year, Instagram announced their business community has grown to 2 million advertisers , up from one million advertisers back in March of 2017. Let’s kick off the show!

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Sprout Social

JUNE 16, 2016

So, how does your brand rise above the noise and create content for Instagram that’s follow-worthy? The following tips will help your brand up its visual storytelling game and build a larger and more engaged community on Instagram. January 2017. The same creative principles that apply to any marketing channel should be applied.

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Pixlee

DECEMBER 30, 2020

Editor’s note: Community is central to everything at Pixlee. And luckily, we’ve got a great community of experts to share thoughts with. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

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Later

AUGUST 11, 2019

billion in 2017. But you can also incorporate some top-funnel goals into your strategy, like improving brand awareness, building engagement in your community, or even growing your email list. That’s a lot of social content to plan for! A post shared by jeannette ogden (@shutthekaleup) on Nov 24, 2017 at 3:48pm PST.

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Buffer Social

JUNE 16, 2016

More than 25% of social media managers said their #1 project was content creation. Scheduling content. While there was a lot of focus on content, very little of it seemed to be video content. On the flip side, one big theme of the content, planning, and strategic projects was social media ads. Growing an audience.

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Later

JULY 25, 2019

And as ridiculous as that sounds, for at least 2 weeks out of every month for the last 2 years, I’ve been on the road creating content and sharing epic destinations on here every single week. Just sliiiiide right back into their feeds and inboxes with your stellar content… and carry on. View this post on Instagram. notetoself?? ??

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Sprout Social

APRIL 5, 2017

While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. However, trying to organize, manage, and publish your social media content is no easy task. — Ask PlayStation (@AskPlayStation) April 3, 2017. Social Media Scheduling Tips.

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