Remove 2016 Remove B2B Remove Conference Remove Engagement
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

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Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The platform is positioning themselves as having more engaged and influential users compared to the other large networks. Over the last few months, a Twitter clean up has been happening.

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How Employee Advocacy Can Help Your Declining Social Reach

Convince & Convert

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. Click To Tweet.

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Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

“If you’re not successful in media relations and focusing on it, you’re in trouble,” explained Marian Salzman , CEO of Havas PR, at the Public Relations Society of America’s Counselors Academy Spring Conference last week. It’s alive, measurable and relevant in 2016 and will continue to be in the foreseeable future.

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5 Hacks To Make The Most Out of Social Channels

Kikolani

Hanna gives three reasons you should stop thinking of your audience : it fails to cultivate relationships; it treats social networks nothing but distribution channels; it kills engagement. Just change the approach: don’t think of building an audience but a community, as the community is what brings engagement. Recommended Posts.

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If My Suitcase Could Talk

Waxing UnLyrical

Because with more and more ways to connect, and communicate, doesn’t it feel like you have to keep generating ginormous amounts of content to keep your audiences engaged? Of course you want your content to be useful (like my boots) and attractive (like my taupe heels), so that your audiences engage with it. Now I’m in Louisville, Ky.,

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