Talkwalker SM

APRIL 26, 2016

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. Follow her on Twitter: @LindseyGoebel.

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Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. LifeWellTravelled: Cathay Pacific sets the travel tone.

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Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. Leverage Relatable Moments. Let Consumers Know You’re Closed.

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Sprout Social

JUNE 16, 2016

The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. The same creative principles that apply to any marketing channel should be applied.

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Oktopost

JUNE 28, 2023

Putting yourself out there is never easy, particularly when driving engagement on social media feels like a game of part luck, part guesswork. Don’t get us wrong – social media will always be something of a mystery. At Oktopost, we’ve got the eagle-eye view on social media – and how best to use it.

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Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

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Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

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Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

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UGC Aggregator comScore Bazaarvoice 40

Sprout Social

FEBRUARY 28, 2017

With over 300 million monthly active users , there’s no shortage of people to market to on Twitter. Integrate UGC: Getting people to submit user-generated content as a part of their entry helps build buzz as well as gives you more content to share. Don’t Be the Annoying Spammy Marketer.

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Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. They’ll be bringing their 25+ years of marketing experience to the stage at the Social Media Strategies Summit. We think it’s an incredible time to be a marketer! Brands were overwhelmed.

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Oktopost

MAY 2, 2023

Insight into your market, the wants driving it and the needs holding it back – what prospects are getting from competitors, and what they’re not getting from you – and how to ensure you’re never too far from their thoughts when the conversations are relevant to your industry. What is social listening? What do you always need more of?

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Later

SEPTEMBER 22, 2019

A post shared by Later: Social Media Scheduler (@latermedia) on Mar 11, 2019 at 9:23am PDT. Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . It meant my first ring made it onto Aer Lingus in 2015.

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Convince & Convert

MAY 6, 2016

The United States floral industry is a 27 billion dollar market, and Mother’s Day is the number one holiday for floral sales , even beating out the annual day of love, Valentine’s Day. In 2015, over a third of shoppers used their mobile phones to find mom a gift. Courtesy of: The Shelf. Target Mobile Shoppers.

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Buffer Social

JUNE 29, 2016

And for marketers, it’s an especially interesting time. With such brand-friendly features on the way, it seems like marketers might be more keen than ever to get acquainted with Instagram for their business. Check out our complete guide to Instagram marketing and get the playbook that drives results for Instagram’s top profiles.

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Ignite Social Media

OCTOBER 14, 2016

The social media sphere is already an immensely busy arena, and it can be difficult for your content to gain traction on the quietest of days. It should come as no surprise that the holidays bring with them significantly increased activity across most every social media platform. Have a little faith now.

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Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. zero social media budget?

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