Talkwalker SM

APRIL 5, 2016

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. Here at Talkwalker, we understand the importance of a brand’s visual representation online and on social as we see the daily growth of engagement rates with our social media analytics tool.

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Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. They’ll be bringing their 25+ years of marketing experience to the stage at the Social Media Strategies Summit. In 2018, they built first-of-kind video production solutions for YouTube’s customers.

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Team UGC Video Training 130

Talkwalker SM

JUNE 2, 2016

Social media users decide when, where, and how they want to engage with brands. But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. say they plan to increase their social strategy on visual platforms by 2017.

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UGC Brands Content Instagram 60

Pixlee

OCTOBER 27, 2016

Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. The central reason why this type of marketing is so influential is due to the psychological response it invokes: social proof. UGC fulfills this need and sparks an interest in potential customers.

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UGC Content Statistics Hotels 40

Talkwalker SM

APRIL 26, 2016

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. Follow her on Twitter: @LindseyGoebel.

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UGC Sentiment Exercises Issues 60

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation.

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Campaign UGC Content Tourism 43

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. LifeWellTravelled: Cathay Pacific sets the travel tone.

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Hashtag Industry Campaign Hotels 60

Later

SEPTEMBER 22, 2019

A post shared by Later: Social Media Scheduler (@latermedia) on Mar 11, 2019 at 9:23am PDT. Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . It meant my first ring made it onto Aer Lingus in 2015.

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Instagram UGC Curation Apple 81

Convince & Convert

DECEMBER 4, 2015

To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. Let Consumers Know You’re Closed. NoPurchNec18+ pic.twitter.com/eqryLSE0hI.

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Content How To Tumblr UGC 60

Buffer Social

JUNE 29, 2016

Social media analytics tool Quintly analyzed over 5,000 profiles in early 2015 to learn that the average Instagram account posts once per day. We’ve explored hashtags a lot on the blog , but it seems that nowhere on social media are they quite as important as on Instagram. Host a photo contest.

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Instagram Engagement Hashtag How To 105

Oktopost

JUNE 28, 2023

Putting yourself out there is never easy, particularly when driving engagement on social media feels like a game of part luck, part guesswork. Don’t get us wrong – social media will always be something of a mystery. At Oktopost, we’ve got the eagle-eye view on social media – and how best to use it.

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Social Media Engagement Strategy B2B 62

Ignite Social Media

OCTOBER 14, 2016

The social media sphere is already an immensely busy arena, and it can be difficult for your content to gain traction on the quietest of days. It should come as no surprise that the holidays bring with them significantly increased activity across most every social media platform. Have a little faith now.

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Content Hashtag UGC Social Media 60

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Brands that are thriving on popular social platforms are using consistent, well-crafted visuals that are a mix of branded and lifestyle imagery. Social media loves a good hashtag #selfie or #TBT. Customize Your Toolbox.

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Instagram Tips UGC Hashtag 40

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

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Campaign Social Media Collaboration Apple 132

Sprout Social

FEBRUARY 28, 2017

Integrate UGC: Getting people to submit user-generated content as a part of their entry helps build buzz as well as gives you more content to share. Live video became wildly popular in 2016, and continues to be one of the top social media trends of 2017. Universal Textiles (@unitextiles) February 20, 2017.

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Twitter Tips Fashion Open Source 40

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? By 2021, almost half of marketers had embraced social listening.

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Sentiment B2B Trends Social Media Management 62

Convince & Convert

MAY 6, 2016

In 2015, over a third of shoppers used their mobile phones to find mom a gift. Feature UGC from your customers directly on your social media channels, where shoppers are most likely to see it. ” Calling out brand names in copy is a big driver of clicks, too. Target Mobile Shoppers. Feature User-Generated Content.

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UGC Retail Influencer Price 60

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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Social Media Marketing Hashtag LinkedIn 40