Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

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Travel Influencer Brands Airlines 66

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

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Influencer Tools Marketing Klout 76

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. Engagement is also about the content you create and share across social platforms.

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Social Media Engagement Brands Airlines 112

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 4: Engage! Try influencer marketing. Influencer marketing is here to stay.

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Social Media Meme HootSuite Influencer 142

Sprout Social

MAY 10, 2022

Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. Recruiting brand ambassadors or influencers. Having a social presence is a top priority.

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Rebekah Radice

MAY 9, 2015

And how do you capture audience attention to improve awareness, engagement and interaction? You can’t influence anyone unless you build a solid community by sharing and enagaging with people #InfluencerChat. Marsha Collier (@MarshaCollier) May 6, 2015. ➡️ #Tip : want to become a Social Media Influencer? wn4tl4g18e.

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Social Media How To Marketing HootSuite 131

Social Media Strategies Summit

JANUARY 2, 2020

While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The result was a campaign that played into the Super Bowl hype, but still engaged consumers where they spend most of their time: on social media. 1 Dietz & Watson Launches the First-Ever Meat Nut.

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Convince & Convert

FEBRUARY 5, 2018

Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. It’s a fact.

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Strategy Social Media Marketing Consultant 147

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 40

Influencer Tools Marketing Klout 40

agora pulse

JULY 13, 2016

So here’s the problem… if you’re not a Mom how can you tap into this captive market on Twitter Moms without looking like an imbecile? In this article I’m going to tell you how you can connect with and market to Moms (and other awesome parents) on Twitter in five easy steps. Follow The Right Twitter Accounts. UrbanMommies.

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Twitter Hashtag How To Klout 60

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Smartphone App in 2015. is now being rolled out into the rest of the world.

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Social Media URL iPhone iPad 100

Buffer Social

MARCH 18, 2019

The Art of Copywriting: How to Write Better Captions that Get Engagement. One of the first steps in relating to our audience on a deeper level and increasing engagement on social media is simply writing better captions. First and foremost, it’s the more often than not, simpler, shorter captions will generate the most engagement.

Engagement 76

Engagement How To Overview Social Media 76

Waxing UnLyrical

FEBRUARY 8, 2016

Top 10 Influential Social Media Campaigns of 2015. Why: “While it’s still true that you can’t force a post to go viral, there are plenty of creative methods you can explore to make your social posts much more persuasive and far more influential,” says Eunice David as she talks about great campaigns from 2015.

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Communities Consultant Campaign LinkedIn 100

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

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Data Strategy Marketing Sports 84

Proactive Report

DECEMBER 9, 2014

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015.

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Template Templates Social Media Strategy 111

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. Ever consider running a social media takeover? Increase exposure. y pants for a ????-y

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Social Media How To Hosting Hashtag 111

Waxing UnLyrical

APRIL 13, 2015

.” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. SheSpeaks CEO, Aliza Freud, Talks Influencers With Cynopsis Media.

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Consultant Retail Influencer Conference 100

Convince & Convert

AUGUST 14, 2015

Virgin Atlantic (@VirginAtlantic) August 11, 2015. Customers have to enter by August 31 st , and entries can be submitted across Facebook, Twitter, and Instagram. Social influence and engagement on contest entries will also factor in. pic.twitter.com/zRBOE9y8PM — Tom Haffield (@ThomasHaffield) August 4, 2015.

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Proposal Class Airlines Upcoming 60

Mindjumpers

NOVEMBER 17, 2015

Social channels like Facebook, twitter, Instagram, Google Plus, LinkedIn, Youtube and some others come to mind as platforms that we use to make even the silliest thing go viral in a matter of minutes. Second to relevance, influencers play a key role in taking a campaign or cause viral. All there needs to be is relevance.

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Activities Social Media Hashtag Campaign 0

Audiense

MAY 16, 2016

How does Porsche implement Twitter into its social strategy? Alissa Clauson: We use Twitter for organic brand messaging and campaign support. For us, we want to achieve a high level of reach and brand awareness, but the level of engagement per posting is also a major KPI. Why was engagement such a key metric for your brand?

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Strategy Automotive Campaign Social Media 113

Pam Moore

MAY 5, 2016

A person that likes your Facebook page or follows you on Twitter is not immediately going to trust you, love you or want to tell their friends about you. Supporting Resources: Influencer Marketing in a Nutshell. Customer Experience is Your Brand – Adobe Summit 2015 Inspiration. Omni-Channel Marketing in a Nutshell.

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Buy Social Media Brands Loyalty 113

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. For example, in 2015 one million views was considered viral, according to Animoto. Engage your viewers’ emotions. And what “viral” means has changed over time.

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Video Social Media How To Trends 126

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Twitter 30-second videos and Promoted Video ads. YouTube and You Tube Advertising.

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Video Vimeo Marketing YouTube 100

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). This was 2006, just after Twitter had launched, but the world didn’t yet know Tumblr, Pinterest, or Instagram. It was all designed to get engagement but mitigate any chance for trolls to disrupt it.

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Social Media Advertising Team Hubspot 172

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Twitter 30-second videos and Promoted Video ads. YouTube and You Tube Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. Rebekah Iliff discusses in this post for Mashable (and if you’re not already following her on Twitter, you should be). If you’re in the U.S., Based in the Washington, D.C.,

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Metrics ROI Consultant Flickr 100

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.

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Instagram Campaign Hashtag Blogger 84

Pam Moore

APRIL 28, 2016

Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas. These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer.

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Marketing Eventful Template Templates 165

agora pulse

OCTOBER 5, 2016

The word “automated” has a bad name among social media managers on Twitter and it’s easy to see why. I use the tool IFTTT to create that instruction for some of my busier Twitter accounts. On my personal account I prefer to go manual as I love the genuine interaction with other Twitter users like influencer @EdLeake.

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RSS Social Media Management Hashtag Feed 113

Buffer Social

DECEMBER 4, 2019

This year, time spent on mobile devices is estimated to surpass time spent watching television 30% of online shoppers say they would are likely to buy direct from a social media network like Facebook , Pinterest , Instagram , Twitter or Snapchat. Partner with influencers and encourage your community to share your products.

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Social Media Instagram Apparel Groups 98

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard.

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Metrics Twitter Comparison Report 40

Audiense

JUNE 15, 2016

How many active users does Twitter have? If you do a quick check on Twitter’s website, the official number is 310 million. That’s 310 million Twitter users that advertisers can reach out to. What if we tell you that advertisers can now reach over 800 million people on and off Twitter – via Twitter?

Airlines 60

Airlines CPA Mobile Advertising 60

Audiense

JUNE 15, 2016

How many active users does Twitter have? If you do a quick check on Twitter’s website, the official number is 310 million. That’s 310 million Twitter users that advertisers can reach out to. What if we tell you that advertisers can now reach over 700 million people on and off Twitter – via Twitter?

Airlines 60

Airlines CPA Mobile Advertising 60

Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand.

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Twitter Tweetdeck Press Release How To 40

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Twitter Statistics. Social Media Engagement Statistics. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. more engagement than posts excluding them.

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Statistics Social Media LinkedIn Instagram 40

ProBlogger

JANUARY 25, 2015

2015 will see this trend grow even further. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. Target the blogs where you can engage your potential customers. Influencer Outreach and Networking. But to do that, you’d first need to engage with them in the online world.

Small Business 20

Small Business Strategy Reputation Marketing 20