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Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

20, 2015: No more hoaxes. 18, 2017: No engagement bait, either. It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes.

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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

It’s content that is catered to the user, and I’ve found it to be mostly memes and other high engagement content from heavily followed sources. It’s content that is catered to the user, and I’ve found it to be mostly memes and other high engagement content from heavily followed sources. I have other opinions.

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Master Guide: All Facebook Image Dimensions and Ad Specs [2015]

Jon Loomer

The 2015 version of this infographic includes the following: Page cover photo and profile photo dimensions. Page Post Engagement (Photo and Text Shares). App Engagement Ads (Mobile and Desktop). A thorough resource of every Facebook ad, post and image dimension and character limit — for 2015! Multiple Product.

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

To engage/motivate your internal community, you need to understand the ‘state of the union.’ A5 Agree with @shelholtz PR also needs to work with HR to foster employee connectivity, empowerment, and engagement #measurepr. measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc.

Yammer 100
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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

Posts with unusual engagement patterns (a like-baiting signal). To help you grow your Facebook Page reach, we’ve written a few guides that you might like: Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement. The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement.

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The Experiment 2021: Ads Don’t Have to Suck

Jon Loomer

It all sounds crazy, but it’s precisely what happened when I ran The Experiment in early 2015. Ridiculous engagement rates. Website custom audiences were the backbone of The Experiment in 2015. But, for especially engaging content, you’ll get an organic push as well. The Weaknesses in 2015.

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Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

If you’ve engaged with something recently, you’re more likely to see something from that source again. If a friend engages with something recently, you also may then see it. With this update, Facebook is taking a look at engagement changes that occur in real-time. This update , in itself, is nothing new.