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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

But deploying the hashtag #TruthAndReconciliation or #EveryChildMatters can be a risky undertaking. We note that it took Canada’s federal Liberal government (which came to power in 2015 promising to act on all 94 Calls to Action of the Truth and Reconciliation Commission ) nearly seven years to meet the relatively simple Call Number 80.

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The History of Social Media in 33 Key Moments

Hootsuite

The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. RIP to Periscope, 2015-2021.

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31 Tips on How to Use Social Media to Boost Sales

Rebekah Radice

LUCYrk (@LUCYrk78) September 25, 2015. Taylor Palmer (@TayAP15) September 25, 2015. Lindsay Dykman (@smavvylinds) September 25, 2015. Jack Kosakowski (@JackKosakowski1) September 25, 2015. Rebekah Radice (@RebekahRadice) September 25, 2015. Rebekah Radice (@RebekahRadice) September 25, 2015. Get branded.

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9 Types of Social Media and How Each Can Benefit Your Business

Hootsuite

Used for: Asking and answering questions, networking, forming communities around niche- and interest-based topics. Bonus points if you can share information about your brand and products in your answers, but that shouldn’t be your primary goal of participating in discussion forums. Closed/private community social media platforms.

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????????? Cyber Monday: Discovering the online consumers

Audiense

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016.

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How Black Lives Matter used social media to mobilize

Socialmedia.biz

Following the acquittal of George Zimmerman for fatally shooting 17-year-old Trayvon Martin in 2013, activists and members of the American black community took to the streets in protest, in addition to using #BlackLivesMatter as an outlet to air their frustration on social media.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

The best PR campaigns for International Women’s Day 2015. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.