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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). For each dollar spent on your influencer program, you will generate an average $6.95

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

As of 2015, about half of all Instagram captions and comments included at least one emoji. Whether they’re commenting or captioning, people love to express themselves with something a bit more exciting than words. Someone interested in travel isn’t necessarily interested in buying a new car. Send a clear message.

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Like Dell’s famous IdeaStorm website, you could vote ideas you liked up, but you couldn’t vote them down or comment at all. Much of that budget moved to social media and influencer marketing.

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How to Run a Smart Social Media Takeover

Hootsuite

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. Whether you tap a macro-influencer with a large audience or a micro-influencer with a dedicated base, increased exposure can bring your account more engagement, sales, and followers.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

As of 2015, about half of all Instagram captions and comments included at least one emoji. Whether they’re commenting or captioning, people love to express themselves with something a bit more exciting than words. Someone interested in travel isn’t necessarily interested in buying a new car. Send a clear message.

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Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Their passengers can also get customer support and travel directions directly through Messenger 24/7. For instance, they made €25 million from social media in 2014 (this number is likely to be higher today), and their social media efforts helped to increase their Net Promoter Score from 35 in 2015 to an all-time high of 43 in 2016.