Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

APRIL 19, 2022

Use video chats as a chance to poll your community, answer common questions and show your product or service in action. Adidas first launched their WhatsApp marketing strategy back in 2015. Over the years, they’ve launched a variety of campaigns on the messaging platform to create exclusive experiences for their consumers.

Conversation 99

Conversation Strategy Social Media Marketing 99

Convince & Convert

DECEMBER 4, 2015

Century 21 is also using the holiday as an opportunity to encourage its community to eat slow and enjoy time with loved ones. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015.

Content 60

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Pixlee

JANUARY 17, 2017

The future of online retail is here, now, and quickly becoming the norm. So, why are DNVBs being called the future of online retail ? In 2015, it was estimated that the average adult, a member of the digital natives, spends more than 20 hours online per week. DNVBs produce unique marketing campaigns that drive action.

Brands 41

Brands Retail Loyalty Cost 41

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

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Hootsuite

AUGUST 30, 2022

So, don’t jump on “rainbow washing” your next campaign solely for Pride month in the hopes of going viral for your efforts. Show real support for your 2SLGBTQIA+ customers and the community by consistently donating proceeds to charity or taking other meaningful actions. That number was only 73% in 2015, a 30% jump in 7 years.

Statistics 102

Statistics Marketing HootSuite Study 102

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). You will find tremendous improvement in your campaigns. Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Twitter Followers: 23,400+.

Adwords 60

Adwords CPC Marketing Retail 60

Buffer Social

NOVEMBER 21, 2016

For example: YouTube is testing community features allowing creators to share text and image based posts (aka, Facebook). billion monthly users (up 16% from Q3 2015). Marketplace : A convenient destination to discover, buy, and sell items with people in your community. billion in revenue during Q3 2016 and now has 1.79

Trends 40

Trends Social Media Predicition Instagram 40

Buffer Social

SEPTEMBER 20, 2018

Q4 key dates and campaign examples. Take advantage of this time to start building towards your holiday campaigns by raising awareness of your brand and products before the big rush starts in December. Ready to jump in? Q4 content calendar [ Downloadable ]. Download full-size image]. 31 October – Halloween.

Small Business 98

Small Business Campaign Content Eventful 98

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. We realised with DM campaigns that we received much faster responses than we would with email. Artificial intelligence for insights is real.

Trends 60

Trends Marketing Forums Microsoft 60

Unmetric

DECEMBER 4, 2016

Well, it is certainly time for brands to get started on their holiday campaigns. Holiday campaigns are crucial for most brands. This calls for innovative campaigns that resonate with your audiences. These are wonderful sources of inspiration to power your holiday campaign. Holiday-themed products, ad campaigns.

Brands 60

Brands Campaign Discount Retail 60

Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! For instance, take their back-to-school campaign launched in 2017.

Brands 96

Brands Facebook Campaign Sports 96

Jon Loomer

APRIL 21, 2015

Campaign Optimization. Campaign Structure. Successful Campaigns. Ads Reporting: Campaign Structure. Maybe you want more than just guides, but a community of other advanced marketers. Courses are broken down into the following categories: 01. Introduction to Facebook. Best Practices. Facebook Pages. Purchasing Ads.

Training 114

Training Resources Facebook Marketing 114

Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! For instance, take their back-to-school campaign launched in 2017.

Brands 72

Brands Facebook Campaign Sports 72

Sprout Social

JANUARY 4, 2017

Today, we’re rolling out new tools to maintain the positivity and safety of our community. Even though Twitter’s possible sale in 2016 worried some marketers, VentureBeat showed Q3 advertising revenue grew from $513 in 2015 to $545 million in 2016. We are committed to keeping Instagram a welcoming place for everyone. Moving Forward.

Trends 112

Trends Social Media Analytics Instagram 112

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. It gives you the opportunity to create customized campaigns based on your audience, rather than relying on a one-size-fits-all approach. Consumers today are online, they’re mobile and they’re very social.

Social Media 40

Social Media Social Networking Review Mobile 40

Ignite Social Media

OCTOBER 6, 2016

According to the National Retail Federation, Americans spend about $7 billion on Halloween-related goods each year. This is a prime opportunity for your brand to create Halloween social media content that audiences are eager to engage with, and are a break from the traditional content series and campaigns on your channels.

Social Media 160

Social Media Tips Content Retail 160

Sprout Social

OCTOBER 17, 2016

But if you're not careful, your campaigns can quickly become a money pit. Follow these tips to run a successful campaign on Twitter Ads: Decide on a goal: Do you want to get more followers, drive traffic or generate leads? Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Product story communication directly from product experts (source: BrandLive). But what I believe we’ll see in 2017 is the return of true community building. – Wikipedia.

Trends 146

Trends Social Media Strategy CSR 146

Buffer Social

FEBRUARY 22, 2017

A photo posted by Airbnb (@airbnb) on Aug 20, 2015 at 6:06pm PDT. And it is a great way to get to know people from our community!). We curate user-generated content by sharing short stories from our community through photos on our Instagram profile. In 2015, more than 100 million GIFs were shared on Twitter. Thanks guys!

Social Media 111

Social Media Hashtag Curation Instagram 111

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Product story communication directly from product experts (source: BrandLive). But what I believe we’ll see in 2017 is the return of true community building. – Wikipedia.

Trends 60

Trends Social Media Strategy CSR 60

Convince & Convert

MAY 11, 2016

Cumulative data from Statista shows that worldwide social commerce revenue has grown from $5 billion in 2011 to a whopping $30 billion in 2015. Similarly, BI Intelligence’s 2015 Social Commerce Report found, “Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.”.

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