Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Statistics 198

Statistics Social Media B2B Marketing 198

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Hootsuite

NOVEMBER 9, 2015

Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – https://t.co/obE8oTe0xY.

Social Media 75

Social Media Twitter Feed Feedly 75

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. 2015 (330M members): $1.5B

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Convince & Convert

SEPTEMBER 5, 2017

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. How Buffer Does Social Media and Why Less Is More.

Influencer 127

Influencer Social Media Statistics B2B 127

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Rebekah Radice

FEBRUARY 15, 2016

The social media landscape continues to evolve at a rapid pace, but then, you already know that. Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 As someone who leads a team dedicated to maximizing social media, I saw this over and over and it broke my heart.

Trends 114

Trends Social Media Survey Mobile 114

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 76

Influencer Tools Marketing Klout 76

Hootsuite

NOVEMBER 9, 2015

Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – [link]. Darren Rowse.

Social Media 40

Social Media Twitter Feed Feedly 40

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. 94% of bloggers choose Social Media Marketing as their promotion tactic.

Strategy 83

Strategy Hubspot B2B Blogger 83

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 46% of B2B buyers purchase something after watching video. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers.

YouTube 111

YouTube Strategy B2B Marketing 111

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 40

Influencer Tools Marketing Klout 40

Convince & Convert

SEPTEMBER 5, 2017

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. How Buffer Does Social Media and Why Less Is More.

Influencer 60

Influencer Consultant Social Media Statistics 60

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. Well, according to our data : B2B brand posts perform best between 9am and 2pm on Tuesday, Wednesday and Thursday. (Goodbye, reverse-chronological order). Newer is better. Now is best.

HootSuite 145

HootSuite Facebook How To Groups 145

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

As a whole, we consume more content than ever, whether in the form of blog posts, videos, or social media. Source: Zazzle Media ). 71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). Collaborate With Influencers For Affiliate Marketing. Influencers.

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels.

Software 101

Software Marketing Analytics B2B 101

Oktopost

OCTOBER 23, 2019

It was an interesting (albeit manual) tool for checking in on key prospects’ or influencers’ interests, but no real value is lost since the existing “explore” feature is a better option anyway. Alternatively, for serious social observations you could use any of the stellar listening tools on the market. I think it’s for the best.

Marketing 110

Marketing YouTube Overview Instagram 110

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Sharing on more than one Social Media channel. . Now when you write an article, you share it on all of your social media channels of course.

Strategy 93

Strategy Content Marketing Influencer 93

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social media has changed so much in just fifteen to twenty years. How should it look? Here’s everything you need to know.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Image via Unsplash. It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

Buffer Social

JUNE 1, 2016

Whole Foods has gone all in on social media. Clearly, there isn’t a single department that “owns” social media at Whole Foods. Clearly, there isn’t a single department that “owns” social media at Whole Foods. Interested in seeing how every team within your company can use social media?

Social Media 40

Social Media Hubspot Marketing Engineering 40

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Sharing on more than one Social Media channel. . Now when you write an article, you share it on all of your social media channels of course.

Strategy 60

Strategy Content Marketing Influencer 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. The best part?

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. The best part?

Tools 60

Tools Content Marketing ROI 60

Convince & Convert

FEBRUARY 1, 2016

Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. A Holistic Approach to Social Media. 76% of teens use social platforms. So what does this mean for the marketing world?

Content 60

Content Tips Analysis Curation 60

Buzzlogix

OCTOBER 10, 2017

Research bears this out: in a 2017 CMI study, 39% of B2B marketers expected to increase their content marketing budgets over the next 12 months. Micro-moments ” refer to a specific type of consumer behavior that Google identified and named back in 2015. This has greatly influenced the way consumers interact with brands.

Trends 40

Trends Content Curata Marketing 40

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Sprout Social

JANUARY 23, 2024

Following the same #NFL example, FanDuel shared a throwback video from a 2015 NFL game. To see how well Facebook hashtags work for you, consider running a social media experiment. For instance, Fabletics influencers have to use the hashtag #FableticsPartner. million #b2b – 3.7 Do hashtags on Facebook work?

Hashtag 120

Hashtag Facebook Fashion Trends 120

Convince & Convert

NOVEMBER 9, 2015

Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. social media. In fact, it looks like consumers find social media outreach just as annoying as spammy text messages.

Marketing 60

Marketing Paid Search Mobile B2B 60

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. Instagram is the most used social network by B2C social media influencers.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? By 2021, almost half of marketers had embraced social listening.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Webbiquity SMM

DECEMBER 30, 2014

After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. For the most part, these predictions from Gazalla Gaya will hold true for 2015 as well.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh ). Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. Social Fresh ). Social Fresh ). B2B content matters. Social Fresh ). Social Fresh ).

NewsCred 273

NewsCred Statistics Social Media B2B 273