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The Essential Guide to Successful Intent-Based Marketing

Oktopost

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. What is intent data? B2B buyers conduct 12 online searches before visiting a specific brand’s website. What is Intent Data?

B2B 88
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Why Agencies Get Fired so Often

Convince & Convert

Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. Why data geeks have replaced the cool creatives at the agency cafeteria table and what it means for your agency’s account management. In This Episode.

B2B 60
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A Long List of Social Media Advertising Stats

Hootsuite

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 This far reach is probably the reason that… Social media ad spending is likely to exceed $23 billion in 2015.

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The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Buffer Social

To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. Check out our data-packed report on the State of Social Media below, and join the conversation using #StateOfSocial16. – About the data. Contents: – Key takeaways.

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5 Content Marketing Strategies to Increase Blog Traffic

Kikolani

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Personally verifying results or data through your own experimentation. Have you ever wondered how many posts get published each day?

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5 Content Marketing Strategies to Increase Blog Traffic

Kikolani

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Personally verifying results or data through your own experimentation. Have you ever wondered how many posts get published each day?

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10 Insightful Marketing Charts from 2015

Convince & Convert

Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. Marketing Spending Plans for 2015. Primary Revenue Driver, B2B vs. B2C Marketers.