Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 This far reach is probably the reason that… Social media ad spending is likely to exceed $23 billion in 2015.

Advertising 112

Advertising Social Media List Statistics 112

Convince & Convert

JANUARY 5, 2016

Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. “Half of the people who responded to this survey have fired an agency in the past 24 months.” 2015 Agency Hiring & Firing Insights.

B2B 60

B2B Survey ROI Research 60

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Have you ever wondered how many posts get published each day?

Strategy 93

Strategy Content Marketing Influencer 93

Buffer Social

NOVEMBER 14, 2016

One of the most surprising pieces of information we found from the survey is that just 21 percent of businesses listed customer support as a reason they use social media. — About the State of Social Media survey and data. For this report, we surveyed over 1,200 marketers (1,252 to be precise) from businesses of all sizes.

Social Media 40

Social Media Report Survey How To 40

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Have you ever wondered how many posts get published each day?

Strategy 60

Strategy Content Marketing Influencer 60

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

NOVEMBER 9, 2015

Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. It’s exhaustive, and it should certainly help you choose a vendor for the marketing arena you’re thinking about entering in 2015. This is true.

Marketing 60

Marketing Paid Search Mobile B2B 60

Buzz Marketing for Technology

MAY 27, 2015

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong.

Marketing 100

Marketing Skills Statistics Team 100

Socialmedia.biz

SEPTEMBER 6, 2016

Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B2B includes not just blogs but videos, whitepapers, infographics, research reports and gamification. This trend shows that the key to a successful growth strategy in the B2B arena is similar to B2C: focus on the product and customers.

B2B 60

B2B Strategy Marketing Creative Commons 60

Hootsuite

JANUARY 27, 2020

For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. Goodbye, reverse-chronological order). Newer is better. Now is best.

HootSuite 145

HootSuite Facebook How To Groups 145

Oktopost

MAY 2, 2023

Examples of Social Listening Cast your mind back to 2015, and you may just remember a big moment in the world of B2C SaaS. In the realm of B2B, Shopify have clearly kept their nose to the ground when it comes to identifying common pain points and questions from entrepreneurs and business owners.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Writtent Blog

SEPTEMBER 6, 2016

According to the survey results, most inbound marketers not only create content, but they do so every week. For example, according to the results of a 2015 survey by Gleanster Research, collaborating with Kapost, only 3% responded that content marketing was a future priority and 8% responded that it was a low priority.

Survey 40

Survey Metrics Aggregator Analysis 40

Writtent Blog

DECEMBER 8, 2014

We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1. LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? In fact, it’s the only content promotion method that the majority of B2B marketers feel is effective.

Strategy 111

Strategy Content Marketing B2B 111

Rebekah Radice

FEBRUARY 15, 2016

Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 Here’s a few ideas: Post feedback surveys. Relationship/experience surveys. At least once per quarter, send a survey to your customers asking how their support experience has been.

Trends 114

Trends Social Media Survey Mobile 114

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Internet advertising will make up 25% of the entire ad market in 2015. B2B content matters. Or maybe 93% of B2B marketers use content marketing.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. First, yes, the helpful facts and statistics in this post still apply in 2015. These tips still work for 2015! This was post #5, the final post, of Blogging for Business Week 2015 (#b4bweek) on Webbiquity. #1: Two Guides to Generating Blog Topic Ideas.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

JANUARY 5, 2016

Surveys suggest that many marketers are uncertain of the effect of content marketing. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. this week’s chart, we look at data from a survey of 542 U.S.

Content 60

Content B2B Marketing Hubspot 60

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Buffer Social

FEBRUARY 16, 2017

In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? favorites than third party players ( Twitter , 2015). Image from KPCB ).

Social Media 111

Social Media Video Strategy Statistics 111

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. ” So polls and surveys, contests, you have blank canvas, sort of create what you want. I didn’t go in 2015. Are you B2B or B2C? Aaron: You can say why are you.

Content 102

Content How To B2B Questions 102

Convince & Convert

MARCH 24, 2016

You can’t build an audience in 2015 with 400-word posts. Do a quick Google Search of the following: [keyword] + “statistics” [keyword] + “data” [keyword] + “survey” [keyword] + “study” You should find a wealth of information you can use in your blog post. You just can’t.

Content 60

Content Template Templates Statistics 60

Sprout Social

OCTOBER 17, 2016

Instead of sending out thousands of paper surveys or forcing customers to complete online forms, you can head to Twitter to see how customers feel about your brand. 54% of users surveyed by Twitter reported they had taken action after seeing a brand mentioned in Tweets. If you're in the B2B space, LinkedIn is a must.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

agora pulse

FEBRUARY 22, 2020

The Gartner CMO Spend Survey for 2019-2020 found that 61% of CMOs expected their marketing budgets to increase in 2020 , but social media spending overall averaged 11-12% of total marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. So, what if you have a tight social media budget?

Social Media 175

Social Media UGC Tips CPM 175