Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. And then it was 2015. . Brands engage. It's an old game now.

Social Media 40

Social Media Retail Reputation Authentication 40

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. And then it was 2015. . Brands engage. It's an old game now.

Retail 40

Retail Reputation Authentication Social Media 40

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. Tweetable Moments Hey, these are real people. We sell fun.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60

Pixlee

OCTOBER 27, 2016

You know your brand inside out. Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. Consumers are 97 percent more likely to buy from a retailer after they’ve interacted with user generated content advertising. They want to hear it from your customers.

UGC 40

UGC Content Statistics Hotels 40

Oktopost

APRIL 20, 2022

Since starting in the events industry in 2015, being promoted in just 6 months to become the UK’s youngest Event Director at the age of 23, Paige has always had a passion for creative Business Development, New Business Acquisition, and Strategy. Stay in the Loop.

B2B 12

B2B Apple Marketing Retail 12

Hootsuite

AUGUST 30, 2022

While BeReal isn’t meant for brands, it’s important to recognize when new apps enter the game and evaluate if they fit into your marketing strategy. Almost 1/3 unfollow or block brand social media accounts weekly. We know you hear it all the time: “Have an authentic brand!” 83% of Gen Z shops on social media.

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. If this was a real game, who would you main? Apple’s #ShotOniPhone.

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Campaign Social Media Collaboration Apple 136

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. Understand if the audience is your type on paper.

Trends 122

Trends Strategy Tips Meme 122

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Audiense

DECEMBER 19, 2016

We’ve spoken throughout the year to some of our clients and contacts at the biggest brands and agencies to help you understand how they overcome their main challenges, and what lessons you can pick up from them. trillion between 2015 and 2020, with growth expected to be between 27-40%. Britt Adami , social media manager, HaveYouHeard.

Trends 60

Trends Marketing Forums Microsoft 60

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Create a branded experience from your logo to colors, fonts, message and more across all channels. Benefits include: More authentic interaction with your audience. – Wikipedia.

Trends 146

Trends Social Media Strategy CSR 146

Audiense

MAY 5, 2016

Social media is occupying a growing place of importance in brand strategies, with 63% of CMOs saying it will soon be the most important way of reaching customers. We’ve spoken to a mix of professionals who are either working in social media at major brands, or are responsible for hiring people into those roles.

Social Media 113

Social Media Skills Applications Social Media Management 113

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Create a branded experience from your logo to colors, fonts, message and more across all channels. Benefits include: More authentic interaction with your audience. – Wikipedia.

Trends 60

Trends Social Media Strategy CSR 60

Buffer Social

FEBRUARY 22, 2017

Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience. While it isn’t a branded content, it has a nice three-act structure (a model often used in screenwriting) we can learn from: Setup – Introduction of the video where she describes her trip to Kohl’s.

Social Media 111

Social Media Hashtag Curation Instagram 111