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Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once this data is polished and organized, the YouTube influencer profile is put into the marketplace ready to be searched for by brands who want to create influencer marketing campaigns.

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The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

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Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard

The Realtime Report

via YouTube. What will 2014 bring for LinkedIn? Related Stories Social Networking Stats: Top 20 Most Viral Publishers on Social Networks, #RLTM Scoreboard Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard.

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The Truth In Digital Advertising

Twist Image

As expected, mobile was a beast, growing 66%, from $13 billion in 2014 to $21 billion in 2015. In what-was a Google digital advertising world (search, search and more search), the emerging ad format online is video (Google still wins here because of YouTube ). retail advertising. Who's getting what out of this $60 billion?

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Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014

ProBlogger

Retailers have adjusted their services to cater to the mobile customer, including redesigning their websites to cater to mobile visitors along with company-specific apps. Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014. Director, Anybody? Originally at: Blog Tips at ProBlogger.

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Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. As a comedy writer and producer, Tim’s main role at Cisco is to create storytelling content for YouTube. When he was with IBM, Tim was instrumental in putting together their first YouTube video in 2006. Listen Now.

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How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

music festival in 2014 (according to Nielson Music), and of that number, 14. While collaborations with music-minded businesses + fashion retailers seem like the obvious fit, the festival’s gorgeous backdrop, exclusive parties, A-list celebs and millennial masses make the event ideal for almost any branded executions.