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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program.

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Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The Realtime Report

Tumblr: 189 million blogs. via Tumblr. Here are some highlights from the study: Millennials embrace social media platforms: 5 out of 6 millennials claim they connect with companies through social media networks. The survey was conducted between January and April 2014. VK: over 230 million registered accounts.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

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Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Tumblr: 72 million blogs. via Tumblr. ” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora. million in the US market. By 2014 the gap will widen, with Facebook’s US mobile ad revenues reaching $629.4 via Instagram.

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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

via Ahalogy 2014 Pinterest Media Consumption Study Of course, introducing ads to a social platform is never popular. Peter points out that Tumblr got a lot of pushback about introducing ads, but now users don’t even seem to notice them. This is compared with 42% who are neutral and 31% who don’t mind them.

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Fad Four: 4 Social Networks You’ve Probably Forgotten About

Ignite Social Media

New social networks pop up every now and then, leading the marketing and tech blogging world to collectively proclaim it as the next big thing. The simple app exploded in June of 2014 as shown with Google Trends for search, below. Not a social network for Peaky Blinders, Ello came out of nowhere in September 2014.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.