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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly We recently hosted a webinar on TikTok. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to.

Marketing 217
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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. In doing so, he discovered a pretty simple formula for viral marketing.

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Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek). The campaign led to over 30 creative videos ( Econsultancy).

Sports 172
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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

Gymshark’s marketing strategy is one of the key reasons for its rapid success. Let’s dive into Gymshark’s marketing strategy. Using consistent and effective hashtags Gymshark’s LinkedIn page has the tagline ‘Be A Visionary.’ So, Gymshark’s marketing strategy makes use of these phrases as hashtags. Instagram: 6.7

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Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

Especially if an image is used for social media marketing. Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. Fair use rarely applies to social media marketing. Just ask the mother of Success Kid.

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It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” But what about #PRDiversity?

Issues 100
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The World’s First Instagram Hotel Gets Rave Reviews

Convince & Convert

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), While photogenic features are a good start, the hotel lives up to its branding by streaming Instagram photos with the #1888Hotel hashtag on two flat screens in the lobby.

Hotels 150