2014 Authentication Eventful Influencer 
Waxing UnLyrical
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”
Later
SEPTEMBER 15, 2020
This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .
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Ignite Social Media
MAY 24, 2016
Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. music festival in 2014 (according to Nielson Music), and of that number, 14. Live Lokai. Via Hypebot).
Convince & Convert
JULY 27, 2017
And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands.
Keyhole.co
MARCH 26, 2024
And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. This video is a great ad for LEGO, but the semi-scripting quality and the authentic note of encouraging young girls land well with audiences. And all of it finds relevance in pop culture and media.
Buffer Social
MARCH 30, 2022
Bamby Collective creates a safe space View this post on Instagram A post shared by bamby collective (@bambycollective) London-based influencer Ambar Driscoll recently launched her brand — Bamby Collective — with the mission to empower young women everywhere.
Convince & Convert
JULY 27, 2017
And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands.
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