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How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 165
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NamesCon 2014 Keynote: Jennifer Wolfe

Bill Hartzer

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. The IT folks, marketing, CEOs need to think differently. But pretty soon, we are going to have a lot of brands marketing these new TLDs. Thomas Watson of IBM said there was a word market for 5 computers.

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How Appification Is Transforming The Internet

The Realtime Report

By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web. And they help companies compete by enabling them to maintain a constant presence on customers’ phones. Concurrent with the rise of mobile internet usage has been the rise of apps.

Mobile 111
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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

One of the ways you can become better acquainted with your target market and discover their needs, wants, expectations of, and reservations about your brand and its products is through customer sentiment tracking. Explore social media platforms The quality of the data you collect will influence the accuracy of your analytic results.

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Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Marketing 124
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These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’t

Buffer Social

Our Best Medium Marketing Tips: Here’s Everything We Tried. First off, here are the Medium marketing strategies that led the biggest results for us. Filter your Google Analytics results to show your top posts from a year ago. What follows are the 10 biggest experiments and how each one went.

Tips 40