Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. link] [link] Jeremy Bryant RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] [link] Abbie S.

Marketing 123

Marketing Social CRM Conference Social Media 123

Hootsuite

NOVEMBER 18, 2015

Reports, charts and graphs can be intimidating, even to the hardened vet—a title that very few people can claim when it comes to social media. Reports, charts and graphs can be intimidating, even to the hardened vet—a title that very few people can claim when it comes to social media. Twitter analytics are a prime example.

Metrics 75

Metrics Analytics Twitter Module 75

Buzz Marketing for Technology

MARCH 13, 2014

In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve.

ROI 272

ROI Data Analysis Conversation 272

Twist Image

JUNE 19, 2014

Accenture Interactive recently launched their CMO Insights 2014 with a report titled, CMOs: Time for digital transformation or risk being left on the sidelines. The top ten areas of fundamental change for marketers over the next five years (in order of importance): Analytics skills will be a core competence of marketing.

B2B 98

B2B Mobile Analytics Advertising 98

Hootsuite

NOVEMBER 18, 2015

Reports, charts and graphs can be intimidating, even to the hardened vet—a title that very few people can claim when it comes to social media. Reports, charts and graphs can be intimidating, even to the hardened vet—a title that very few people can claim when it comes to social media. Twitter analytics are a prime example.

Metrics 40

Metrics Analytics Twitter Module 40

Webbiquity SMM

OCTOBER 8, 2013

Can social media help shorten b2b sales cycles? Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G.

Social Media 207

Social Media ROI B2B Marketing 207

Diva Marketing Blog

MARCH 13, 2014

In 2014, websites, blogs, social networks influence how we tell and pass along our stories. call them journalists or reporters. The challenges of our traditional media friends are not so different from what a B2B, B2C or nonprofit brand encounters. A reporter was pitching Matt Parcell , WFTV. make me feel something."

How To 91

How To B2B Social Networking Report 91

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How are B2B marketers using social media differently from their B2C counterparts? Social Media Adoption Slows For Fortune 500 by The Realtime Report. ” B2B Marketing Research and Statistics.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

SEPTEMBER 22, 2015

John Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. It is a fantastic prospecting / sales resource for B2B marketers”). The tools are categorized into three groups: social media messaging & scheduling; analytics; and social landing page tools.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. ” 30 Tips to Freshen-up & Rock Your Blog in 2014 by Pam Moore. ” The Pros And Cons Of A Guest Blogging Strategy In 2014 by BirdBrain Logic.

Tips 100

Tips Statistics Hubspot Resources 100

ProBlogger

NOVEMBER 30, 2016

I started writing in the manner of a reporter, but my target audience’s response was unanticipated. Research by the Content Marketing Institute conducted in 2014 shows that roughly half of the B2B bloggers in the United States have trouble pinpointing the value of their content. Social media metrics. SEO metrics.

Content 20

Content How To Metrics Blogger 20

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Pricing: Free – Up to 3 social profiles + basic reports and scheduling. month – Up to 50 social profiles, one additional team member, and advanced scheduling and reporting features. Also includes additional reporting and integration features.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Webbiquity SMM

APRIL 29, 2014

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS.

Brands 204

Brands SEO Press Release Engineering 204

Sprout Social

OCTOBER 17, 2016

54% of users surveyed by Twitter reported they had taken action after seeing a brand mentioned in Tweets. You can track this in Google Analytics. Resource Your Guide to Social Media Targeting Via Sprout Use Your CTA Button In 2014 Facebook unveiled a new call-to-action button for businesses. Uses eye-catching photos in the feed.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. In 2014, the average online conversion rate amounted to 2.95%. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83