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How Appification Is Transforming The Internet

The Realtime Report

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. The primary driver behind the internet’s appification has been the mobile revolution.

Mobile 111
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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. By 2019 mobile advertising will represent 72% of all US digital ad spending. Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes.

Hubspot 100
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Instagram Introduces New Business Profiles

yMarketingMatters

Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app. It’s important to look at your analytics, this helps you find the best time to post. More than one-third of mobile phone users (89.4 So, how do you get noticed?

Instagram 100
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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

64% of sales reps say they closed at least one deal in 2014 directly from social media use. billion use social networks from a mobile device. The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) Google Analytics) at 59%.

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What Keeps The Chief Marketing Officer Awake At Night? - Part 3

Twist Image

As data and analytics take a more predominant role in business decisions, marketers are going to face a world where IT (both hardware and software) to operationalize the department of marketing is going to hit some exponential growth curves. Can we get the CMO and CIO to shack up? driven by the rapid adoption of smartphones and tablets.

iPad 100
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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Blog #7.1: The Rise of AI

SalesChoice

At the same time, the advent of mobile, chat, and explosive interruptive forces have catastrophically impacted human ability to focus, concentrate and achieve mindfulness. By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2 Image Source: [link].

Startup 20