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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. billion by the end of 2014.

Storify 100
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How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Second, you probably need more content.

Analytics 164
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Monday Roundup: Business Best Practices

Waxing UnLyrical

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. In this guest post for Harvard Business Review , Anthony K.

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Taking Inspiration From Inspire

Unmetric

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. It’s against this backdrop that all of us at Unmetric would like to say congratulations to another social media analytics company. See for yourself in this side-by-side comparison. Uncanny, right?

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Don’t Forget the Big Picture in Social Media Strategy

Convince & Convert

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. But they are united by the importance of analytics and integration in digital marketing. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Web users had deployed an ad blocker as of late 2015. Measurement remains problematic.

Hubspot 100
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How Appification Is Transforming The Internet

The Realtime Report

By 2015, these figures had virtually reversed, with the number of companies deploying app strategies rising to 52 percent and the number avoiding app development shrinking to 11 percent. By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web.

GPS 111