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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. We also know the world of social listening is one that can make or break our brand’s reputation. Not so long ago, B2B Marketing was a domain of one-way announcements and sharing your opinion with the world.

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. These are just a few of the top online marketing trends for the second half of 2013. Guest post by Alice Jenkins of How2become.

Trends 217
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ). Marketing Charts ). eMarketer ).

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This Week in Social Media – 7/24/2013

Social Media Marketing

Similarly, B2B decision makers use different social networks for different purposes. Half of all content shared to social networks is done through Facebook, but other networks are strong as well: Pinterest for e-commerce, Twitter for consumer brand sites. Content Transparency engenders trust, and McDonald''s could use more trust.

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20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing

Writtent Blog

Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Are you currently using LinkedIn tips for B2B marketing?

B2B 107
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Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Buffer Social

LinkedIn Groups do not have a great reputation. This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. According to Inc.,

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10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

Not only was Pace awarded agency of the year at Content Marketing World 2013, the content’s also been awarded multiple gold and silver awards in the annual Adrian digital marketing awards. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. Did it work? Absolutely!

Content 85