The Realtime Report
OCTOBER 1, 2012
76% want to be able to find a company’s location or operating hours. 61% want to click a button to call a company. 54% want the ability to send an email to the company. adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ).
Buzz Marketing for Technology
JUNE 5, 2013
When they have something to say about a product, they’re not just saying it to the company that sold it to them, they’re talking to each other , at an exponential rate. So optimizing company websites for mobile is a no-brainer. The thick of the 2012 holiday season is here. Mobile tech and devices are crucial to this process.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hootsuite
JUNE 28, 2023
Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Common examples of dark social are: Private messaging apps (e.g. No easy feat.)
Convince & Convert
JANUARY 9, 2012
Dusty (@DustyHunt) January 3, 2012. Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. Sentiment may even out in short order.
Convince & Convert
JANUARY 9, 2012
Dusty (@DustyHunt) January 3, 2012. Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. Sentiment may even out in short order.
Convince & Convert
MAY 18, 2012
Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I mean it’s a focus group of one at that point, is it not? You can be the other petulant 16 year old.
Diva Marketing Blog
FEBRUARY 22, 2009
Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Kim Dedeker from Procter expressed the opinion that research as we know it will be on life support by 2012 and Donna Goldfarb from Unilever said, “My God, we’re all having the same conversations!”
Expert insights. Personalized for you.
186 
Let's personalize your content