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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The project.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

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One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa. Become a Social Media Smarty Pants.

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Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers.

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PERTH: Social Media Training Course April 2012

Laurel Papworth

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking. social media training.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

” 6 Steps to Getting Started With Google+ by Social Media Examiner. ” 3 Successful Google+ Pages and Why They Work by Social Media Examiner. With Google+ Communities, Google launches its own version of Facebook Groups by VentureBeat. Google+ Rants and Raves.

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Identify Your Brand’s Social Kernel

Mindjumpers

It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. The social kernel of Facebook’s structure is thus why it has become such a success. A case study. What social behavior of theirs can your brand connect to?