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Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. David Armano of Edelman Digital calls this a social/creative model and wrote in November 2012 that if you don’t have this kind of online newsroo m within a year you might regret it. Google Analytics is a great tool for PR practitioners. Social Traffic.

Skills 89
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Big data: seeing the forest and the trees

Sherrilynne Starkie

Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns. PLEASE LIKE MY FACEBOOK PAGE.

Data 327
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Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. David Armano of Edelman Digital calls this a social/creative model and wrote in November 2012 that if you don’t have this kind of online newsroo m within a year you might regret it. Google Analytics is a great tool for PR practitioners. Social Traffic.

Skills 53
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The 5 Pillars Of Your Social Data Framework For An Olympic Strategy

Audiense

The 2012 Olympic Games in London generated over 150 million Tweets during its 16 days, with nine different athletes receiving over a million Tweets, including Usain Bolt, whose 200m victory sparked over 80,000 Tweets a minute. If the audience is too large to effectively look at manually, then social analytics tools will be vital.

Data 60
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Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. David Armano of Edelman Digital calls this a social/creative model and wrote in November 2012 that if you don’t have this kind of online newsroo m within a year you might regret it. Google Analytics is a great tool for PR practitioners. Social Traffic.

Skills 40
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Improving Marketing ROI – 3 Top Tips

Bill Hartzer

An online marketing strategy should never stop evolving and improving if it is to remain cost effective and successful. You may have a decent marketing strategy at the moment but if you don’t at least consider alternative strategies, you may be missing a good little trick to further improving your online campaign.

ROI 110
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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

93% of B2B marketers use content marketing, a 2% increase over 2012. 44% of marketers have a documented content strategy. 48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations. B2B marketers with a documented strategy are more likely to consider themselves effective.

Content 110