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Shaping My World In 2011: Tackling The Triangle

Waxing UnLyrical

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

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Is Twitter Still A Good Marketing Tool? | Small Business Mavericks

Small Business Mavericks

Twitter has posted some impressive numbers about its service and Frank at Marketing Pilgrim has picked up on them, and he’s asking some really pertinent questions. If you believe that the 177 million tweets sent on March 11, 2011 are all valuable tweets, and not just frivolous nonsense, please stand up. Not likely.

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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? Now, you might think some of these are really basic questions, but the truth is that they can still flummox practitioners who’ve had years, even decades of experience.

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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

If you have specific questions you’d like me to ask Olivier during the chat, do leave them via a comment below, or on the Facebook event page (you can RSVP there as well, if you’d like). And I hope we’ll see you. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Liked what you saw?

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MeasurePR: Paywalls, Pitches And Prognoses

Waxing UnLyrical

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Read All About It!

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Weekly Roundup: Rethinking Color

Waxing UnLyrical

Why: with October awash in pink from the cause marketing point of view, it’s an extremely valid question. (or … where is all the purple?) from Kim Wells ‘ Domestic Violence and the Workplace. Cause and effect , by Michael Martin from MediaPost’s Marketing: green blog. Why: a very interesting read on cause marketing v.

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Have any questions? It’d be a shame to miss out on inclusion in Google News because you wrote a headline two words too long , don’t you think? Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Please let me know in the comments. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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