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Shaping My World In 2011: Tackling The Triangle

Waxing UnLyrical

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

Class 105
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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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Talking The Social Media Walk

Waxing UnLyrical

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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Is Twitter Still A Good Marketing Tool? | Small Business Mavericks

Small Business Mavericks

Twitter has posted some impressive numbers about its service and Frank at Marketing Pilgrim has picked up on them, and he’s asking some really pertinent questions. If you believe that the 177 million tweets sent on March 11, 2011 are all valuable tweets, and not just frivolous nonsense, please stand up. Not likely.

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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! RSVP here: [link] #pr [.] Read All About It!

Postrank 255
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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? Now, you might think some of these are really basic questions, but the truth is that they can still flummox practitioners who’ve had years, even decades of experience.

Postrank 193
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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# Have any questions? In Google you get: Let’s face it. Read All About It!

News 274