Waxing UnLyrical

JANUARY 4, 2011

As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. says: January 4, 2011 at 10:01 am [.] How Pink Panties Heralded India's Social Media Movement | Waxing … | Dr-Net says: January 4, 2011 at 1:20 pm [.]

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

JANUARY 14, 2011

But the reason it takes its name from perhaps the greatest marketing genius of our time , is that you can customize it for new and returning visitors. Tweets that mention 5 Ways To Spice Up Your WordPress Blog | Waxing UnLyrical -- Topsy.com says: January 15, 2011 at 11:26 am [.] That’s what the WWSGD plugin does. Sexy Bookmarks.

WordPress 234

WordPress Class Flickr Postrank 234

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. No one enjoys having their value reduced to a number, or bid for at an auction.

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

DECEMBER 28, 2010

In 2011, let’s make our stories terrific. Anyway, thats my 2 cents :) Thanks so much for all your support in 2010 and the best to everyone in 2011. Looking forward to seeing where you take SGJ in 2011. In Public Relations, The Customer Is Your Media | Waxing UnLyrical says: February 16, 2011 at 7:47 am [.]

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Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Postrank 161

Postrank Class Tourism Blogroll 161

Waxing UnLyrical

DECEMBER 31, 2010

In 2011, I wish you health, happiness and wonderful, wonderful people. Here is to an even more amazing 2011!!!! Mark as read Approve comment Raj, ditto, and Im hoping this will be the year KikScore really KIKS. :) Heres to 2011 indeed! I can only imagine what we can do in 2011. It’s always about people. Bring it on!

Class 156

Class Postrank Tourism WordPress 156

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Consultant 100

Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

DECEMBER 23, 2010

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Wanna Subscribe?

Postrank 151

Postrank Class Tourism WordPress 151

Waxing UnLyrical

JANUARY 18, 2011

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention 12 Ways To Make Your WordPress Blog Cleaner And Cuter | Waxing UnLyrical -- Topsy.com says: January 18, 2011 at 11:31 am [.] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Wanna Subscribe?

WordPress 202

WordPress Blogroll Class Flickr 202

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Comment as Show More Trackbacks Tweets that mention Measuring Public Relations Outcomes | Waxing UnLyrical -- Topsy.com says: February 1, 2011 at 6:43 pm [.] says: February 2, 2011 at 10:50 am [.]

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Wanna Subscribe? Shall We Tweet?

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Let me explain … The other night in a haze of nog and toddies I noticed that the table next to mine had elves – two of them. It also provides great cover for snapping photos with an iPhone.

Analysis 165

Analysis Overview Flickr iPhone 165

Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. Here’s another example : a flash mob was organized “just for fun” towards the end of 2011, where nearly 200 people in Mumbai pulled off a four-minute jig at Chhatrapati Shivaji Terminus (where the terror attacks of 2008 began).

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Flash Mob Smart Phone iPhone Hashtag 218

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Class 144

Class Postrank Tourism Survey 144

Waxing UnLyrical

JANUARY 22, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Three weeks into 2011, how am I doing? (And So far, so good.

Exercises 100

Exercises Postrank Tourism Blogroll 100

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Have any questions?

News 274

News Google SEO Postrank 274

Waxing UnLyrical

NOVEMBER 17, 2010

5 Ways To Spice Up Your WordPress Blog | Waxing UnLyrical says: January 14, 2011 at 6:03 am [.] Weekly Roundup: The Long Of It | Waxing UnLyrical says: January 23, 2011 at 6:01 am [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

DECEMBER 13, 2011

The final #measurePR chat of 2011 will take place on Tuesday, Dec. Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Want to read the entire transcript of the #measurePR crystal ball edition ?

Communities 169

Communities Klout Trends Analytics 169

Waxing UnLyrical

NOVEMBER 30, 2012

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

Health Care 279

Health Care Social Media Insurance Education 279

Waxing UnLyrical

JANUARY 15, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Year of Living Older… And Liking It January 15th, 2011 Tweet Today is my 41 st birthday. And Liking It | Waxing UnLyrical -- Topsy.com says: January 15, 2011 at 8:11 am [.] Wanna Subscribe?

Class 191

Class Postrank Comments Tourism 191

Waxing UnLyrical

NOVEMBER 30, 2011

Spanx (ends in the hard “K” sound) delivers a great product that fills an important gap in the undergarment market. Having a great company and product name adds to market appeal and most likely has had a direct affect on the company’s million dollar sales record. Why is the letter “K” so strong in branding?

Company 264

Company Brands Microsoft Banking 264

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. While we may not like aging ourselves (come on, who does?!) some things do get better with time. Eight Great Myths Of Social Media Measurement.

Strategy 100

Strategy Metrics Consultant Education 100

Waxing UnLyrical

JANUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali And So I Dance Again January 8th, 2011 Tweet Yesterday, I pulled out my dancing shoes (jazz) and went off for a Broadway jazz class… after decades. “What? So I am trying. Wanna Subscribe?

Class 198

Class Comments Postrank Twitter 198

Waxing UnLyrical

DECEMBER 11, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. Glad thats over with.

Postrank 145

Postrank Tourism Blogroll WordPress 145

Waxing UnLyrical

MARCH 20, 2011

Recipe for successful blog marketing & SEO at TECHmunch Austin 2011 , by Lee Odden. Why: Lee could pretty much read the phone book and I’d listen, but this is an incredibly simple and effective deck and post on the right way to start, produce and market a blog. 101 free SEO tips , from DIYSEO.

SEO 134

SEO Flickr Google Meeting 134

Waxing UnLyrical

NOVEMBER 6, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. Glad thats over with.

Postrank 156

Postrank Class Tourism Blogroll 156

Waxing UnLyrical

SEPTEMBER 27, 2021

tl;dr I’ve found my dream job: I’ve joined Arena Stage as their Chief Marketing Officer, and start October 4! I knew it would be with a purpose-driven organization – that part was clear almost 4 years ago – but where, and with whom, and whether it would even be in a marketing capacity … I had no clue.

News 49

News Consultant Organization Analytics 49

Waxing UnLyrical

NOVEMBER 27, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. Glad thats over with.

Creative Commons 166

Creative Commons Postrank Tourism Flickr 166

Waxing UnLyrical

AUGUST 27, 2010

So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

OCTOBER 28, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. Glad thats over with.

Postrank 165

Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

MAY 20, 2011

The daily PR & Marketing calendar of event hashtags. Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? ‘Cos you know, that is what Iizallabout!

Resources 251

Resources eBook CSR Social Media 251

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Thanks so much for stopping by WUL!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

SEPTEMBER 21, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan.

Postrank 150

Postrank ROI Class Tourism 150

Waxing UnLyrical

AUGUST 28, 2012

is an updated version of Matt LaCasse’s terrific post from March 2011 on the secret behind good networking. He does social media management for KimberMedia and does marketing/PR for @bgckids. Today’s pick (by moi!) Always relevant. Congrats Matt & family! He is a husband, Iowa Hawkeyes and Chicago Cubs fan.

Conference 186

Conference Meeting Flickr Curation 186

Waxing UnLyrical

OCTOBER 23, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. Glad thats over with.

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162