2011, Blogroll and Marketing - Social Media Informer

Shaping My World In 2011: Tackling The Triangle

Waxing UnLyrical

JANUARY 1, 2011

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

Class

Class Postrank Tourism Blogger

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools

Tools Adwords Marketing Class

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore

comScore Review Klout Marketing

Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? A question from Davina Brewer on how folks are using their blogrolls got me thinking. What’s a gal to do?

Successful Blogging for Small and Medium Businesses

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information. taracoomans Posted March 29, 2011 at 11:48 PM Dig in, Dania! Let your talented employees be your bloggers – ask for volunteers to start.

Press Release

Press Release Technorati Klout Metrics

12 Ways To Make Your WordPress Blog Cleaner And Cuter

Waxing UnLyrical

JANUARY 18, 2011

A Better Blogroll If you like highlighting other bloggers on your site via a blogroll, you will probably find that as you add more and more to them, it becomes a huuge list. Try the Better Blogroll plugin. SuperPost Sunday - Weekly Roundup #14 | nittyGriddy says: January 23, 2011 at 1:00 pm [.] Let’s get to it.

WordPress

WordPress Blogroll Class Flickr

Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful

Eventful Twitter Klout Policies

Tool Tuesday: SocialOomph

Akamai Marketing

FEBRUARY 22, 2011

If you are looking for a way to automate some features of Twitter, this is a good option. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Tools

Tools Klout Policies HootSuite

What's your social currency?

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Lurkers turn the tables a bit on marketers.

Lurker

Lurker Klout Policies Consultant

Tool Tuesday: Qwitter

Akamai Marketing

MARCH 1, 2011

Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. Kalin Dudley Posted March 18, 2011 at 7:10 PM Interesting, I will take a look and see if my issue was similar.

Tools

Tools Klout Policies Tourism

Social Media Complainers – your new BFF's

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media

Social Media Klout Policies Forums

Weekly Roundup: The New Year Edition

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Don explains why (and how to do this right).

Postrank

Postrank Tourism Blogroll Creative Commons

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model.

Review

Review Company Klout Policies

An Ode To Monday

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Postrank

Postrank Class Tourism Blogroll

MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Read All About It! Wanna Subscribe?

Postrank

Postrank ROI Tourism Blogroll

Jack Welch supports events and their business uses.

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. All Rights Reserved.

Eventful

Eventful Klout Tourism Policies

Tool Tuesday: PostRank Analytics

Akamai Marketing

FEBRUARY 8, 2011

The Freemium model is kind of interesting for Pro Bloggers: it allows registration (in exchange for free use of analytics) to be included in a list of influencial bloggers, making the blog information accessible to professional marketers using PostRank’s additional services (I imagine). What do you use to track post engagement?

Postrank

Postrank Analytics Tools Klout

A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The idea holds water, or soda or a Belvedere vodka if your like me.

Social Media

Social Media Klout Policies Small Business

Weekly Roundup: Rethinking Color

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Cause marketing

Cause marketing Postrank Tourism Flickr

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

JANUARY 4, 2011

As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. says: January 4, 2011 at 10:01 am [.] How Pink Panties Heralded India's Social Media Movement | Waxing … | Dr-Net says: January 4, 2011 at 1:20 pm [.]

Social Media

Social Media Postrank Flickr Class

Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile

Mobile Klout Policies Tourism

How People Made 2010 What It Was

Waxing UnLyrical

DECEMBER 31, 2010

In 2011, I wish you health, happiness and wonderful, wonderful people. Here is to an even more amazing 2011!!!! Mark as read Approve comment Raj, ditto, and Im hoping this will be the year KikScore really KIKS. :) Heres to 2011 indeed! I can only imagine what we can do in 2011. It’s always about people. Bring it on!

Class

Class Postrank Tourism WordPress

Tunisia, Social Media And Change

Waxing UnLyrical

JANUARY 20, 2011

But anything more than that risks repeating the mistakes committed by many a marketer; putting too much emphasis on the channel and not enough on people and content. A Little Birdy Told Me…Week of 1/17/11 « PR in Pink says: January 21, 2011 at 9:59 am [.] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media

Social Media Class Postrank Tourism

5 Ways To Spice Up Your WordPress Blog

Waxing UnLyrical

JANUARY 14, 2011

But the reason it takes its name from perhaps the greatest marketing genius of our time , is that you can customize it for new and returning visitors. Tweets that mention 5 Ways To Spice Up Your WordPress Blog | Waxing UnLyrical -- Topsy.com says: January 15, 2011 at 11:26 am [.] That’s what the WWSGD plugin does. Sexy Bookmarks.

WordPress

WordPress Class Flickr Postrank

How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

DECEMBER 28, 2010

In 2011, let’s make our stories terrific. Anyway, thats my 2 cents :) Thanks so much for all your support in 2010 and the best to everyone in 2011. Looking forward to seeing where you take SGJ in 2011. In Public Relations, The Customer Is Your Media | Waxing UnLyrical says: February 16, 2011 at 7:47 am [.]

Class

Class Creative Commons Postrank Flickr

MeasurePR: Paywalls, Pitches And Prognoses

Waxing UnLyrical

DECEMBER 23, 2010

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Read All About It!

Postrank

Postrank Class Tourism WordPress

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Have any questions?

News

News Google SEO Postrank

Colors Of My Life

Waxing UnLyrical

DECEMBER 11, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? Glad thats over with.

Postrank

Postrank Tourism Blogroll WordPress

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Marriott Hawaii bookings are up 40%. P.S. The bus is already onto it’s next adventure: a NASCAR driver is using it.

Eventful

Eventful Tourism Klout Travel

So Much To Do

Waxing UnLyrical

NOVEMBER 6, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? Glad thats over with.

Postrank

Postrank Class Tourism Blogroll

Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Comment as Show More Trackbacks Tweets that mention Measuring Public Relations Outcomes | Waxing UnLyrical -- Topsy.com says: February 1, 2011 at 6:43 pm [.] says: February 2, 2011 at 10:50 am [.]

Postrank

Postrank Metrics Tourism WordPress

A Three Week Check-In

Waxing UnLyrical

JANUARY 22, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Three weeks into 2011, how am I doing? (And So far, so good.

Exercises

Exercises Postrank Tourism Blogroll

On Alice in Wonderland and Social Media

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media

Social Media Klout Policies Consultant

Simply The Best

Waxing UnLyrical

NOVEMBER 27, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? Glad thats over with.

Creative Commons

Creative Commons Postrank Tourism Flickr

PR Is As PR Does

Waxing UnLyrical

OCTOBER 28, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? Glad thats over with.

Postrank

Postrank Conference Tourism Blogroll

Weekly Roundup: The Gerald Durrell Edition

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Class

Class Postrank Tourism Survey

The MetricsMan Comes To #measurePR

Waxing UnLyrical

AUGUST 27, 2010

So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

ROI

ROI Postrank Tourism Blogroll

MeasurePR, the Don Bartholomew Edition Round II

Waxing UnLyrical

SEPTEMBER 21, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me!

Postrank

Postrank ROI Class Tourism

Conch and Drum

Waxing UnLyrical

OCTOBER 16, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? Glad thats over with.

Creative Commons

Creative Commons Construction Postrank Tourism

Do Unto Others

Waxing UnLyrical

OCTOBER 9, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me!

Postrank

Postrank Class Tourism Blogroll

Playing With Paper.li

Waxing UnLyrical

SEPTEMBER 3, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? Glad thats over with.

Paper.li

Paper.li Postrank Tourism Blogroll

Nice writeup on paper.li aka @SmallRivers from @jangles.

Waxing UnLyrical

SEPTEMBER 3, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? Glad thats over with.

Paper.li

Paper.li Postrank Tourism Blogroll

Want Social Media Evangelizers? Be Social

Waxing UnLyrical

SEPTEMBER 7, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? Glad thats over with.

Social Media

Social Media Postrank Tourism Blogroll

So What Will You Have For Lunch?

Waxing UnLyrical

OCTOBER 23, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? Glad thats over with.

Creative Commons

Creative Commons Postrank Tourism Flickr

Shaping My World In 2011: Tackling The Triangle

Four Free Digital Marketing Tools for Non-Profits

Trending Sources

What the ComScore Digital Year in Review means for small biz marketers

Weekly Roundup: The Magic of Discovery

Successful Blogging for Small and Medium Businesses

12 Ways To Make Your WordPress Blog Cleaner And Cuter

Twitter-ups the future of events, sponsorship and event marketing

Tool Tuesday: SocialOomph

What's your social currency?

Tool Tuesday: Qwitter

Social Media Complainers – your new BFF's

Weekly Roundup: The New Year Edition

Book Review Wednesday: Wikibrands: Reinventing your company in.

An Ode To Monday

MeasurePR: The BrandBuilder Edition

Jack Welch supports events and their business uses.

Tool Tuesday: PostRank Analytics

A Thousand Little Cuts of Social Media – A Kaizen Approach

Weekly Roundup: Rethinking Color

How Pink Panties Heralded India's Social Media Movement

Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

How People Made 2010 What It Was

Tunisia, Social Media And Change

5 Ways To Spice Up Your WordPress Blog

How Reading Fairy Tales Can Improve Public Relations

MeasurePR: Paywalls, Pitches And Prognoses

Four Steps To Optimize A News Release For Google News

Colors Of My Life

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

So Much To Do

Measuring Public Relations Outcomes With Seth Duncan

A Three Week Check-In

On Alice in Wonderland and Social Media

Simply The Best

PR Is As PR Does

Weekly Roundup: The Gerald Durrell Edition

The MetricsMan Comes To #measurePR

MeasurePR, the Don Bartholomew Edition Round II

Conch and Drum

Do Unto Others

Playing With Paper.li

Nice writeup on paper.li aka @SmallRivers from @jangles.

Want Social Media Evangelizers? Be Social

So What Will You Have For Lunch?

Stay Connected