Waxing UnLyrical

JANUARY 1, 2011

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

Class 105

Class Postrank Tourism Blogger 105

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Even among Americans 65 years old and better, 43% of them use social. They are myths.

Social Media 167

Social Media Content Marketing B2B 167

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 153

Social Media Postrank Energy Tourism 153

Small Business Mavericks

MARCH 24, 2011

Social Times is predicting that social media marketing is going to get harder , not easier. In the past few years, social media have been growing. That doesn’t mean that the number of users on sites like Facebook, Twitter, and LinkedIn will start to decline. I can see their point, and I agree.

Social Media 98

Social Media Case Study Press Release Small Business 98

Small Business Mavericks

FEBRUARY 22, 2011

Last week, I discussed Facebook’s new Page layout features , which I think are generally a good thing. Just read the comments on Facebook’s own page. One of the biggest bones of contention seems to be Facebook’s relevance algorithm. They’d rather that Facebook kept the chronological order for comments.

Facebook 96

Facebook Case Study Press Release Small Business 96

Small Business Mavericks

MARCH 8, 2011

But did you know that social media marketing can lead to the collateral effect of additional inbound links through others blogging about you? But did you know that social media marketing can lead to the collateral effect of additional inbound links through others blogging about you? Think about it.

Small Business 93

Small Business Social Media Case Study Press Release 93

Small Business Mavericks

MAY 3, 2011

The question arises often about how often is often enough when posting to the popular social media sites – particularly Facebook and Twitter. A good rule of thumb for posting on the social media sites is to spend 15 minutes twice a day on each one. When it comes to Twitter and Facebook, moderation is best.

Small Business 156

Small Business Twitter Case Study Press Release 156

Small Business Mavericks

MARCH 10, 2011

Tags: apps , customer service , iPhone , iphone apps , small business This entry was posted on Thursday, March 10th, 2011 at 11:48 am and is filed under Mobile Marketing for Small Business.

Small Business 189

Small Business iPhone Marketing Case Study 189

Small Business Mavericks

MARCH 9, 2011

But I have yet to see a really good tool that allows you to embed Facebook content. Here it is in action, from SocialDitto’s own Facebook page: SocialDitto SocialDitto has been updated to include Twitter! Seriously, this isn’t a mind-sweeping technological advancement. Just take a look at the page.

Small Business 87

Small Business Content Facebook Case Study 87

Small Business Mavericks

MARCH 30, 2011

People are buying on their phones, reading blogs on their phones, and updating their social media on their phones. Facebook and Twitter – If you thought social media was a trend that would go away, you’d better face it. Mobile Search – Seriously, mobile phones have hit the market big time.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

FEBRUARY 15, 2011

Tweeting Can Lead To Short-Term Traffic Gains » Facebook Changes Page Layout Features It used to be that Facebook fan pages weren’t allowed to interact with other pages or with Facebook profile walls. You can interact with others on Facebook as your branded Facebook page. Can you say “Pages Ahoy!?&#

Small Business 87

Small Business Features Facebook Case Study 87

Saying It Social

MARCH 28, 2011

Well, when it comes to participating in Social Media for your Business, the answer is yes, you would, because you must. Too often I see companies that, while I must applaud the leap, are so obviously floundering, they are doing more harm than good with their social media presence. Find out more information at [link].

Small Business 164

Small Business Discount Upcoming Survey 164

Small Business Mavericks

FEBRUARY 23, 2011

You can do link building, focus on SEO, engage with your target audience through social media, specialize in Facebook, pay for clicks, or use a combination of all of the above or add some other channels into the mix as well. Is Link Buying Necessary? But it all really boils down to one thing. Are you doing that?

Reputation 156

Reputation Case Study Press Release Small Business 156

Small Business Mavericks

APRIL 18, 2011

The Changing Face Of Article Marketing » UberMedia, Mixx, And Twitter Remember the social media website Mixx ? Mixx is popular, but it’s not as popular as, say, StumbleUpon, Digg, Facebook, or Twitter. There are some big variables there. The question is, does UberMedia have the digital cojones ?

Small Business 156

Small Business Tweetdeck Twitter Case Study 156

Kikolani

NOVEMBER 7, 2011

Because I decided the night before, until 2:30am in the morning, was a great time to update my blog with new pages for my favorite subjects ( blogging , business , SEO , and social media ) and my new services. Show them what you can do to promote them to your blog, YouTube, Facebook, and Twitter audiences. Be consistent.

Hotels 153

Hotels iPad eBook Screencast 153

Small Business Mavericks

APRIL 13, 2011

Enter The Age Of Facebook Phone Calls » New Search Engine For Vets If you are a veterinarian or pet doctor, then you now have a new way to market your practice. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? The concept is nothing new.

Small Business 161

Small Business Engineering Case Study Press Release 161

Small Business Mavericks

FEBRUARY 21, 2011

Did Facebook Screw Up? » Facebook Page Promotion – Offline A lot has been said of Facebook Pages. How do you promote your Facebook Page? You could use any or all of the following offline marketing channels to drive new traffic to your Facebook Page as well as your website. Offline marketing still works.

Small Business 79

Small Business Hubpages Facebook Case Study 79

Small Business Mavericks

MARCH 25, 2011

Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way. Brilliant!

Small Business 104

Small Business Facebook Case Study Press Release 104

Small Business Mavericks

APRIL 15, 2011

In social media , provide value over the long term and you’ll find yourself winning friends, fans, and customers. Why are the search engines and social media sites so full of spam. It could just as well be “The Surest Way To Earn Fans.&# Truly, that’s what the goal is – to earn your fans.

Case Study 156

Case Study Press Release Small Business Adwords 156

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Facebook Success Summit (October 5-25).

Eventful 127

Eventful Social Media B2B Conference 127

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. What do you think?

Tools 247

Tools Adwords Marketing Class 247

Small Business Mavericks

MARCH 26, 2011

The social network is now the most trafficked website online. But there is another reason to fear Facebook too. But then Facebook became the popular social network and introduced its own PPC advertising model. The latest test run by Facebook is for real-time advertising. As well it should. Will it win out?

Small Business 79

Small Business Advertising Facebook Case Study 79

Ari Herzog

AUGUST 3, 2012

facebooking since 2005, and tweeting since 2008, and, partially because people kept coming up to me and telling me they followed my blog or enjoyed my tweets, I knew I was respected as a thought leader. Right around this time I also got involved in the very first PodCamp and first logged on to Twitter, but this is about Social Media Club.

Social Media 101

Social Media Startup Energy Meeting 101

Waxing UnLyrical

DECEMBER 28, 2010

If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. In 2011, let’s make our stories terrific. What’s not to love?

Class 237

Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Regardless, thanks for visiting!

Postrank 124

Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

NOVEMBER 3, 2010

So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. And I hope we’ll see you. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting!

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? Hustle and bustle; and perhaps some stress; Perhaps a new client – do you hear “cha-ching&# ?

Postrank 161

Postrank Class Tourism Blogroll 161

Small Business Mavericks

MARCH 17, 2011

Yes, StumbleUpon came upon this concept long before Facebook. small business says: March 17, 2011 at 9:57 pm What's The Best Discovery Engine? | Small Business Mavericks: How StumbleUpon is the best discovery engine and h… [link] Log in to Reply Caroline Melberg says: March 18, 2011 at 12:48 am What’s The Best Discovery Engine?

Small Business 117

Small Business Engineering StumbleUpon Case Study 117

Waxing UnLyrical

JANUARY 14, 2011

Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , Social Media | Tags: addons , blogging , enhancing your blog , plugins , wordpress | Comments (13) Site settings comment help? Comment as pts moderator hackmanj Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

WordPress 234

WordPress Class Flickr Postrank 234

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? Here is to an even more amazing 2011!!!! I turned 40.

Class 156

Class Postrank Tourism WordPress 156

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it. Click here to try reconnecting the live stream. |

News 274

News Google SEO Postrank 274

Small Business Mavericks

MARCH 7, 2011

The Collateral Effect Of Social Media » Why Fans And Followers Are Breaking Up With You Matt McGee once again found an interesting study. This time, the comparison is between Facebook and Twitter and the reasons fans and followers cite un-Liking and un-following you. The results are interesting. That is, the No.

Case Study 98

Case Study Press Release Comparison Small Business 98

Waxing UnLyrical

JANUARY 18, 2011

Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , Social Media | Tags: blogging , john taylor , wordpress plugins | Comments (14) Site settings comment help? Comment as pts moderator hannush Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

WordPress 202

WordPress Blogroll Class Flickr 202

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Class 144

Class Postrank Tourism Survey 144