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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. Everything is being driven by mobile.

Marketing 199
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The Nominees for Bees Awards 2011

Mindjumpers

At the show, some of the best examples of international social media marketing will be presented and awarded. Best Use of Mobile. Best Campaign. In the category of Best Innovation, we find the campaign of Corona Light called “Most Liked” , which we wrote about on our blog. Best Use of a Micro-Blogging Platform.

SMS 170
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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. Crafting an effective business email is both an art and a science.

Tips 216
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. This is a good example of a power statement: “We help [your target market] to [solve this problem or benefit you in this way].”.

Trends 279
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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. But crafting an effective business email is both an art and a science.

Tips 178
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247
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How to Measure Customer Engagement and Why It’s Important

Pixlee

Using a mobile app or online service. Even with discounts, gifts, and aggressive advertising campaigns, many companies fail to engage and retain consumers successfully. 3 Mobile App Metrics. Mobile or m-commerce is thriving. The stats also predict that, by 2021, mobile commerce will make up a whopping 53.9%