Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265

The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. trillion historical conversations going back to 2010 to help brands track trends online. This social listening tool includes sentiment analysis and visual reporting.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. Sentiment may even out in short order.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. Sentiment may even out in short order.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI Social Media SEO Tips 114

Net-Savvy Executive

MARCH 30, 2011

Looking back to my report on social media analysis platforms for workgroups (March 2010), six of the 21 companies have been bought in the last year. If your needs are more specific—you want an analyst team or a virtual focus group capability, for example—the list gets longer quickly.

Radian6 85

Radian6 Cymfony Alterian Jive 85