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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Are they fickle with the brand of toothpaste they buy? The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? Do they share opinions?

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Gov 2.0: Taking a Look Back at 2009 | Social Media Strategery

Social Media Strategery

Taking a Look Back at 2009 Wed, Nov 25, 2009 Best Of , Government 2.0 Click for the 2009 Timeline of Gov 2.0 2009 was the year that it learned to walk. Community, have had an alternately successful and frustrating (but never boring) year. trends that have really emerged in 2009. Government 2.0 Work for You?

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I Will Not Write About Old Spice

Adam Cohen

Is anyone buying more?&# Mpace I will not comment about anything Old Spice – f'ing brilliant [link] adamcohen lol – Thanks Mike blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. link] adamcohen I'm a measure of restraint, I know.

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The Growth of Demand Discovery

Justin Levy

How consumers digest advertising and make buying decisions has forever been altered by the likes of Facebook, Twitter, Foursquare and LinkedIn. The introduction does not mean there is an expectation (in most cases), to buy now! During the Discovery phase the brand lets go of the conversation and hands it to the community.

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Looking Back at My 2009 Social Media Resolutions

Social Media Strategery

Development Social Media Looking Back at My 2009 Social Media Resolutions Sat, Jan 2, 2010 Personal , Social Media On New Year’s Eve 2008, I made seven social media resolutions that I wanted to try to keep during 2009. Grade: B Overall, I’d give myself a B- in realizing my 2009 resolutions. Government 2.0

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Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

It’s about the strategies and methods to incorporate in your communities and social spaces to facilitate mutually beneficial conversations. Be Everywhere The first step that any business needs to take is establishing themselves as a company that embraces community. In other words, a community platform that lives on your site.