When is Brand Evangelism a Crime? Exploring the Royal Caribbean.
Techipedia: Tamar Weinberg
MARCH 12, 2009
Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. Reports say the group, called the Royal Champions, has been active since 2007.
Why Do Customers Tattoo Themselves with the Brands They Love?
APRIL 27, 2010
Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. You only “get the message” if you’re part of that group. 2. In a world where most businesses focus exclusively on growth and sales, the opportunity for businesses to serve customers on a deeper level remains open and waiting.
Indian Companies on Twitter – A Usage Study
The Marketing Blog
MARCH 8, 2010
Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. of tweets, tweet type, conversation type. Here is a full copy of the brief study!
Seth Godin on Steroids: Here’s My Evernote Password
DECEMBER 2, 2012
We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. In 2007, our 22nd version of the infomercial clicked. Jump became the first teacher on the site to earn more than $1 million on the site by using selling her lesson plans focused on teaching kindergarteners. million. Source: Quora. Then $190.
Barcamp Delhi 5: Spreading the Word out !
The Marketing Blog
OCTOBER 10, 2008
The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. Yeah we are talking about BarCamp ! that interests the people.
Social Media a CRM perspective
Social Media Network Marketing
MAY 31, 2010
Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. To accomplish this, companies should create customer-focused online communities with well-established components like blogs, forums, chats and wikis. Unported License. Full form of.
Nuggets from Social Media workshops as of late. : Community Group Therapy
Buzz Marketing for Technology
JULY 7, 2008
What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control and drive progress there - then fan out with your early successes. 4) None of the following are community platforms: Wikis, Blogs or Forums. December 2007. November 2007. October 2007. September 2007. August 2007.
Kevin Rose and Jay Adelson Respond to Digg Complaints
Techipedia: Tamar Weinberg
JANUARY 24, 2008
Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. love SU. Im the primary admin for 1389 Blog – Antijihadist Tech – our primary focus is promoting freedom of speech and the press for the counterterrorist community. Give it time in your analysis of what’s going on. Thanks, guys!
Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
JANUARY 4, 2011
Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.