Oktopost
MARCH 7, 2022
But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening, however, is what puts that data into perspective. Sentiment Analysis. Share of Voice.
Net-Savvy Executive
MARCH 12, 2012
Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. I started writing about it in 2007; five years later, you can still find companies working closely with university researchers to find better technologies for scoring text.
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Sprout Social
JULY 19, 2022
The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I You can find some of this data in the native apps. For example, you can use Listening to find out how frequently people are talking about your topic, what related terms they’re using and the sentiment around the topic.
Net-Savvy Executive
OCTOBER 25, 2012
Its sentiment analysis engine provides 120% accuracy in 38 languages, and its graphics are so well designed that whole new awards contests have been created for it to win. It might incorporate traditional news media, commercial intelligence services, or internal data. It turns out to be a big challenge.
Net-Savvy Executive
MARCH 15, 2011
In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Most of these focus on the structured data of social media: seemingly hard numbers, such as friend/follower counts, mentions, shares, likes, and Facebook pageviews.
Bare Feet Studios
MARCH 19, 2010
If your brand already has high favorable sentiment, you are ahead of the game. Most importantly IMO, make note of their concerns, collect data, and be willing to present this to your peers/bosses internally. In her case, it is an awesome brand with very high positives. This is what this article is about.
Social Media Network Marketing
MAY 31, 2010
Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. In addition, social CRM should incorporate the strong workflow capabilities of traditional CRM software systems, otherwise all this important data may be relatively useless.
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