Remove 2007 Remove Data Remove Sentiment Remove Social Media
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

Before social media, it didn’t matter what channels you used to communicate your message, it was a one way communication channel. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Social listening, however, is what puts that data into perspective.

B2B 155
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What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. Who or what scored the data? If the system provides automated sentiment scoring, how does it work? At what level is sentiment scored and reported?

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What is hashtagging and how to use it effectively

Sprout Social

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I To hashtag or not to hashtag?

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The Specialization of Social Media Analysis

Net-Savvy Executive

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Social media measurement combines aspects of the analytics and intelligence views.

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Social Media a CRM perspective

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

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What Happens After Your System Notices Something Important?

Net-Savvy Executive

I sometimes summarize the opportunity of social media analysis as using computers to "read the Internet." Its sentiment analysis engine provides 120% accuracy in 38 languages, and its graphics are so well designed that whole new awards contests have been created for it to win. It turns out to be a big challenge.

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Beware of Social Media: It Does Create Change, Like It or Not

Bare Feet Studios

It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is moving slowly with social media. So let’s deconstruct this a little bit to create some ease and markers on the social media roadway.