How to Fix a “Broken Brand” with Social
Convince & Convert
SEPTEMBER 27, 2013
James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. James Royer, Tampa Bay Lightning @jamesroyer. ” -@jamesroyer ( tweet this ).
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