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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 Buyer-level intent data is perhaps the best means to accomplishing this.

B2B 86
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Social Search could it be a Google Killer? Tweet This!

Marketing 217
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Mark it down people ;-).

Marketing 157
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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Microsoft represents the Information Age, while Google hints at the shift towards the Connected Age. Microsoft (Information Age) vs. Google (Connected Age). Google (GOOG), on the other hand, hints at the Connected Age without entirely fulfilling its promise. Google depends on a more emergent style of innovation.

Web 2.0 263
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Personal anticipated information need

Buzz Marketing for Technology

Bates has described the inclination of individuals to carve out a subset of the information world in a personal information collection through the metaphor of farming ( Bates 2001 ). Some of the implications of applying a signal-detection analysis to the formation of personal information collections are obvious; some less so.

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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Move away from campaign analysis; bring it back to the customer. Building on the quantifiable value of testing, many innovative brands are now shifting from campaign-driven analysis to a more holistic and accurate customer-driven analysis. Related posts brought to you by Yet Another Related Posts Plugin.

ROI 272
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How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

First (Real) Stop: Friendster In 2001, I took the plunge into Friendster , and as an early adopter, I befriended just about anyone I had some sort of association with and reciprocated every friend request. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Facebook is the best networking site for me.

MySpace 114