A Review of Google Social Media Tools
OCTOBER 30, 2013
Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel. When asked about Google social media tools, the average person will immediately mention Google+. However, that is not the only venture from Google into social networks and, in some markets, not even close to its most successful one. Google Buzz.
Google Hummingbird Search Algorithm: Challenge Accepted
OCTOBER 3, 2013
Have you heard about Google’s 15 th birthday present to itself? The name is a dramatic departure from the P-theme of their prior Panda and Penguin updates, but the company’s search chief Amit Singhal reports that Google Hummingbird is the biggest rewrite since 2001. Google Hummingbird’s Features. Simply put, Google Hummingbird appears to be living up to its name.
AOL Newsroom: A Model for the Future or Shades of 2001?
FEBRUARY 23, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk AOL Newsroom: A Model for the Future or Shades of 2001? think aol is sending a pretty clear message that their new ceo is saying that google still wants tons and tons of content for the foreseeable future. too bad google doesn’t allow the sale of text link ads or aol could really clean up in a few years.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Stanford grad with two degrees in computer science, Marissa is known for long tenure at Google, where she was the company’s first female engineer and later served in different VP roles. Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. Before starting VerticalResponse in 2001, Janine worked with NBC Internet, XOOM.com and FileMaker.
How to Create High-Quality Content
FEBRUARY 12, 2015
By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul. If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. And Google will not love you if you continue this practice. You have to have a marathon mentality.
The Spin Sucks Inquisition: Scott Baradell
JANUARY 23, 2015
He co-founded Brightpod, a venture-funded technology consulting company, which was acquired by inPhonic in 2001. Where You Can Find Scott Baradell Scott is on Twitter , LinkedIn , Google+ , YouTube , Vimeo , Pinterest , Quora , and writing for Media Orchard (the Idea Grove blog). By Gini Dietrich I first met Scott Baradell in a private Facebook group, of all places. And I was right!
Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
Buzz Marketing for Technology
JANUARY 15, 2014
Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.
Eight of the Worst News Release Mistakes
APRIL 23, 2015
As Mickie Kennedy from eReleases wrote earlier this week, Google has saved your news release. Google now rewards beautiful prose again. Today, all one has to do is type the journalist’s name into a Google search bar and, in just 30 minutes, know everything you need to know about them. The news release always tops the list. And the result is pretty rampant. Every time.
How Pabst Blue Ribbon Dominated the Millennial Marketing World
NOVEMBER 18, 2015
For example, in 2001, their sales sank to less than a million barrels, creating a seemingly-unrecoverable dip in both the finances and the morale of the company. Of course, with Google recently rolling out the “ Mobilegeddon ” update within their algorithm, it is always a good idea to incorporate mobile-friendliness—or responsive design—within a website. That’s right. Marketing.
Editorial SEO Tactics for the Newsroom
JANUARY 12, 2011
Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. There are a number of free and paid tools that are helpful in this area such as Google Insights for Search and SEMRush as well as enterprise-level options like Hitwise and ComScore Marketer. are optimized to improve keyword focus.
4 Lessons from Responsive Design for CMOs
Buzz Marketing for Technology
FEBRUARY 12, 2014
Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining. touch, swipe).
Unlocking Creative Confidence
DECEMBER 6, 2013
Back in 2001, I devoured The Art of Innovation by Tom Kelley (one of the partners at IDEO). Tom and David Kelley recently spent time at the Googleplex discussing their new book with Frederik Pferdt (Head of Innovation and Creativity Programs at Google ). google. How much creativity are you bringing to your work? Spend an hour thinking about your own creativity. Watch this.
34 Speakers to See at SMX West 2015
MARCH 2, 2015
Whenever I attend great marketing conferences, and I have been doing so since 2001, I try to hand pick a list of speakers that you absolutely must see speak. Gary Illyes – Google. know that you won’t be disappointed if you take the time to see any of these speakers present during SMX West 2015 , held again this year at the San Jose convention center in San Jose California.
Overcome Writer’s Block Forever
JULY 2, 2012
Ray Bradbury , in his keynote address to the Writer’s Symposium by the Sea in 2001 , had another take on overcoming writer’s block. You can find Andy on Google+ and Twitter. Today’s guest post is written by Andy Crestodina. Take a nap. Eat a sandwich. Call a friend. Take a hot shower. Music, nature, and 99 other tips are… not in this article. You haven’t prepared.
Beyond Your Borders: Promoting Your Business Internationally Using Social Media
JUNE 14, 2012
Lingo24 has been helping some of the world’s biggest global brands with their localization campaigns since 2001. For translation, you could use any of a number of automatic translation programs, like Babelfish or Google Translate, or rely on the site’s own translation facilities, if it has any. Today’s guest post comes from Christian Arno, the founder of Lingo24 , a global translation company specializing in website localization and optimization. The aptly named world wide web has opened up new methods of marketing for businesses both great and small. Cheers!
#FollowFriday: Deb Dobson
AUGUST 10, 2012
When we first connected on Twitter, she was living in Kansas City, which (as some of you may know) was my stomping ground right out of college and until I moved to Chicago in 2001. You can find her on Twitter , Google+ , LinkedIn , and on Just My Take (even though she hasn’t posted there in nearly a year, which I will shame her into doing with this blog post). Really.
#FollowFriday: Ted Weismann
APRIL 13, 2012
But then the tech bubble burst and the 9/11 tragedy enveloped our country and then our economy became almost as bad as the Great Depression and suddenly those of us in the profession realized nothing would ever be the same as it was before 2001. You can find Ted at Down to Social Business , on Twitter , on Google+ , on LinkedIn , and on Facebook.
CMOs Win When High-Value Customers Are Treated Personally Online
Buzz Marketing for Technology
MARCH 13, 2014
Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. But the task of keeping brands happy and engaged beyond one big “win” isn’t easy.
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? Trick 1) Place specific Job Titles into the Likes and Interest field. Tweet This!
The Subtle Art Of Negotiation
DECEMBER 27, 2015
He is also the host of Trampoline Hall , a lecture series which has sold out every show in its home city of Toronto since its inception, in 2001, and which has toured around North America. ( "We love it" -- The Village Voice ). google. Episode #494 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. The last time that I saw Misha Glouberman was in the mid-eighties. The book was called "a triumph of what might be called conversational philosophy. hilarious and humane" by The New Yorker. His presence and work has been called transformative.
Why Hashtags are Spam #hashtags
JUNE 12, 2013
recall a having a conversation a while back with a very prominent representative from Google. But, by 2001, the meta keywords tag became so abused that it wasn’t really that helpful anymore. Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags. But I digress. But, that is a rare case.
The Future Of Facebook
Small Business Mavericks
JUNE 12, 2011
Google didn’t come along until 1998. In 2001, no one knew that blogging would be as popular as it has become. If there is anything the Web has taught us it’s that you can’t really predict what trends will be the leading trends in five or ten years. In 1995, for instance, no one knew that search would become the most important method for finding information online. No one knew that a service like YouTube would grow to become the second largest search engine. And no one knew that social media marketing would become as important as search. Who knew? No one knows.
Non di solo Google.
Buzz Marketing for Technology
JULY 15, 2008
Google e Media sociali. Google e Media sociali. New Distributed 3D Virtual Environment w/ Instructional Potential: Google. Noticed a boatload of comments on Google Lively this morning (it was. Non di solo Google. Faccio qualche ricerca utilizzando Google, trovo qualche idea generale, una serie di informazioni. Etichette: elearning , google , lavoratore della conoscenza , learning sociale , media sociali , ricerca , social media , social software , tutor online , web 2.0. eLearning Goddess. eLearning Goddess. 15-lug-2008. Giuliana Guazzaroni.
How 9/11 Changed My Life Forever
SEPTEMBER 11, 2012
11, 2001, that I knew I would change my nationality from Indian – of which heritage I remain immensely proud – to American. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Eleven years ago today, I had little notion that my life would be changed forever. At the time, we lived and worked in the San Francisco Bay Area. People like me.
Cool Facts About Search Engines
OCTOBER 30, 2012
If you are online at all, then you recognize names like Google, Yahoo, Bing and more. Now it is a metasearch that blends the top search results from Google, Yahoo and others. 1998: Google – The big boy of search, it launched with the PageRank technology and was quickly selected by AOL and Yahoo as a search partner. 1999: AllTheWeb – It presented a sleek interface with some advantages over Google and Yahoo, like direct FTP search. 2001: Exalead –It provides apps for businesses, like the CloudView Platform, a revolutionary application using semantic technologies.
Basic SEO for Bloggers
OCTOBER 18, 2012
For more than a decade, we have relied on websites like Google and Yahoo to sift through the billions of web pages and present a list of contenders that, according to the search engines, most accurately relate to our search query. Google will find you. Search engines, after all, are merely indexes of the many websites that the Google or Bing bots discover – or as we say, crawl.
Inbound Marketing vs. Content Marketing – What’s the Difference?
FEBRUARY 24, 2014
Simply Googling the phrase will bring up search results with strong opinions on both sides. However, for the sake of any purists reading, Pulizzi himself coined the term in around 2001, to describe the increasing phenomenon. Are there any major differentiators when it comes to inbound vs content marketing, and what are they? Caution. They were right, it turns out. Inbound Marketing.
Throwback Thursday: Ask.com Search Engine
SEPTEMBER 18, 2014
Sure, we can ask Google a question and they’ll respond. Throwback Thursday: iWon Search Engine, Circa 2001 Today is Thursday July 3, 2014, and that means that. Today’s Thursday, September 18, 2014, which is another “Throwback Thursday” I thought today we’d look back at Ask.com and see what Ask looked like on my birthday, November 27, 1999. Search Engine
SEO is Dead. Content Marketing = Guaranteed SEO
NOVEMBER 12, 2013
The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. Prior to September 23rd, marketers could draw rich insights from data on the keywords that were driving visitors to their sites from Google. Google Hummingbird.
SciFi Nerd Dream Come True
MAY 24, 2013
Clarke (2001, 2010, etc.), Geoff Livingston on Google+. Since this weekend marks the unofficial beginning of summer, and I already know how my summer will end, let’s talk science fiction. registered for the 71st World Science Fiction Convention this coming Labor Day weekend. It will be a nerd dream come true on a few levels. Then there is the costume contest. What a crazy event!
Why I Think ViperChill is Some Sort of Scam
JULY 1, 2013
It’s one of my favourite blog posts I’ve written and one that has possibly received the most thank you emails: How a 3 Month Old Website Received 958,373 Visits from Google. The kind of things you would find on Google Trends, and received a ridiculous amount of search traffic for doing so. It was launched in 2001; I was 12 years old, and still in middle school.
Social Pros 15 – Marcus Sheridan, The Sales Lion
Convince & Convert
MAY 10, 2012
Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business. 2001 I started a swimming pool company with two other guys. Exactly.
Is Your Blog Spiraling Into An Echo Chamber?
SEPTEMBER 14, 2011
When I first started blogging in 2001, I was a complete newbie. How I Organize Google Reader for Blog Commenting. This is a guest post by Allison Duncan. Blogging is all about connecting with people and continually making networks of folks who read and comment. Most blog tip sites constantly tell you to “use Twitter or Facebook” to reach the masses. The Echo Chamber. Buzz x1.
5 Steps to Launch Your International Social Media
Convince & Convert
NOVEMBER 14, 2011
Launched in 2001, Lingo24 has clients in over sixty countries, and translated over forty million words in the last year. Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. Owned by Google. Guest post by Christian Arno , founder of professional translation services provider Lingo24.
Manage Your Online Reputation in Multiple Languages
JUNE 17, 2011
One free, easy way to gauge it is to set up Google alerts for your business – you’ll receive an email of all your brand mentions in any language. Different search engines are popular in different localities and, hard as it is to believe, Google isn’t king in all countries. E-marketers are now more aware than ever of the difference that a good online reputation can make.
Social Media needs a Mantra, and this should be it.
The New Strategist
SEPTEMBER 9, 2011
It was a song that’s been in my collection since its album was released in 2001. The song is ‘Harder, Better, Faster, Stronger’ by Daft Punk, released on the ‘Discovery’ album back in October 2001. Now, you’ve got all those, plus Twitter, Facebook, LinkedIn, Quora, Google+, and many more. We’ve never seen a business environment like this before. Ten years ago. Make it better.
5 Ways To Survive Your Inbox
JUNE 7, 2011
Create rules. I set-up a lot of email alerts from places like Google Alerts or when somebody new is following me on Twitter or requesting to connect on Facebook or LinkedIn. In 2001, David Allen wrote the groundbreaking business book, Getting Things Done - The Art of Stress-Free Productivity. google alerts. I love email. hate email. Most people probably have a similar love/hate relationship with email as they grapple daily with their inbox. In fact, I hate email. just hate not getting email more. It's gotten worse over time. Now, it's not just emails. Create folders. email.