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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 But NetLine’s data isn’t alone. Don't hate the gate.

B2B 143
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. This is an early indication of the need for more contextually related Social Media data that can provide the type of intelligence that the business demands.

Marketing 217
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. This is an early indication of the need for more contextually related Social Media data that can provide the type of intelligence that the business demands.

Marketing 157
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PERSONAL KNOWLEDGE MANAGEMENT

Buzz Marketing for Technology

Conner, 2001) broaden the framework of Personal Knowledge Management considerably beyond its formulation at the Anderson School of Management. Analysis builds on the organization of information, but goes beyond it in its emphasis on the importance of frameworks, models, and theories grounded in the standards of public communities.

Skills 100
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Critical Reflection

Buzz Marketing for Technology

Most educators believe that "reflection is useful in the learning process, even without the supporting research data." Four activities are central to critical reflection (Brookfield 1988): Assumption analysis - This is the first step in the critical reflection process. Created August 4, 2001. Encouraging Reflection.

Journal 244
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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Google monetizes the human behavior on the web — human action captured in web pages as links, content and meta data. One of the things though that makes Google’s core value proposition so powerful is that they have monetized ‘meta data’, that is data about the data. October 6th, 2007. 5:41 PM PT.

Web 2.0 263
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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

The unidirectional nature of knowledge transfer has often proved to be an ineffective way to ensure adoption and implementation of research results ( Landry, Lamari and Amara, 2001 )." Knowledge Mobilization, though it has a different history, adopts the same gap-based analysis. The answer is that user choices win out.

Mobile 100