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Create the Right Goals for Your Website

SocialFish

This is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-. Pageviews aren’t the goal. Your goal is the goal. Mike Powers. All too often, I hear about a website launch that is touted as being member-focused. applaud every association that successfully creates a website that is not a reflection of its org chart. But that is not enough.

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The Chemistry of Thought Leadership, Content, and PR

Spin Sucks

Though thought leadership makes most marketers roll their eyes, it's a very important part of content marketing. Here are the basics to building a strategy. The post The Chemistry of Thought Leadership, Content, and PR appeared first on Spin Sucks.

PIN’s: The Future of Private Link Building

Viper Chill

What I’m going to reveal in this blog post is a strategy that will likely weed out a certain section of the ViperChill audience. In other words, I’m fully aware that this blog post will make a particular type of person unsubscribe from ViperChill and likely never return. It’s certainly not going to end up on the homepage of Inbound.org. Those Map Packs Now Contain Ads, Too.

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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. It’s really nifty, so if you haven’t as yet looked at it, please do. The The architects of the scorecard – Richard Bagnall, Prof.

A World Gone Social

Learn how companies must adapt to survive.

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15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+

The Social Media Hat

Social Media 15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+. If you've been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. Your clients say "I need more followers!" It's not easy. That's what we're here for. How to Get More Followers on Twitter. Twitter Cards. Summaries with images.

A Client Breakup is Hard: Learn And Move Forward

Spin Sucks

Have you ever asked your clients: “What does my competition have to do to get your business?” This is a bold, yet a great question that can help you sense an imminent breakup with your client. It will help you engage with your client, take the initiative to challenge and change the relationship. The post A Client Breakup is Hard: Learn And Move Forward appeared first on Spin Sucks.

15 Highly Engaging Pokemon Go Brand Posts

Unmetric

I'll be honest with you. I am still half expecting the Pokemon Go fever to die down even though I don’t think it will anytime soon. mean, what is there not to like? Pokemon Go is taking us millennials back to a time when we used to watch it on T.V. Add to that the dopamine blast you get out of actually going on a quest. As if we needed more reasons to glue our eyes to our phones. New York Rangers.

Never Has LinkedIn Been More Powerful Than Today

Twist Image

LinkedIn is the most powerful weapon you have in building your reputation. . believe this. Wholeheartedly. The problem, of course, is that we live in this strange new on-demand world. What do you want? What do you need? We can access almost anything with our smartphones and the flick of our thumb. A car. place to stay. Someone to mate with. You name it. It's all right there. Instantly. It's not a smartphone. It's a remote control for your life (as my buddy, Andy Nulman , called it more than fifteen years ago). With that, our expectations to "get stuff done" has become somewhat slanted. Useless.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Drastically Improve your Social Media Success

Peg Fitzpatrick

Can you drastically improve your social media success with one tip? Yes, you can. The one thing that’s really holding you back from success is you. Yes, you. Comparing yourself to other people. Comparison is the thief of joy.” Theodore Roosevelt Click To Tweet. Comparison could be making you feel jealous, unhappy, and possibly crushing your creativity. Stop it! Or make more money.

How to Promote Your Blog in 8 Seriously Easy Steps

agora pulse

Are you missing opportunities to promote your blog? When I first started blogging I’d spend hours writing the perfect post, share it out on Twitter, Facebook, LinkedIn and then move on to the next one. Sometimes I was lucky and my posts would strike a chord with someone, they’d get shared or make their way up the Google rankings but in most cases, they’d remain dormant. Evergreen.

Angst Ridden Squirrel Dominates

Spin Sucks

Great copywriting is the art of convincing the reader to actually read the first line.and eventually buy what you are selling. So perhaps the secret sauce you’re missing in your business is a better understanding of copywriting. Brian D. Meeks has some tips for you. The post Angst Ridden Squirrel Dominates appeared first on Spin Sucks.

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2016 Tour de France Sprints to More Than 3.7 Million Tweets

SocialTimes Twitter

The 2016 Tour de France  was the topic of more than 3.7 million tweets during the course of the race, July 2 through 24, seen on Twitter some 4.1 billion times. Barthelemy Collin , who works on sports partnerships for Twitter, said in a blog post  that the top five tweeted-about moments during the race were: Eventual winner Chris Froome starts running while his bicycle is being fixed after a crash with a motorcycle during stage 12. The Tour de France committee announces that Froome retains the yellow jersey (worn by the race’s overall leader) at the end of stage 12. Romain Bardet wins stage 19.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Proving Marketing ROI: The Metrics You Should Report

Meltwater

Everyone needs something to strive for to keep them on track. Key performance indicators (KPIs)… Read More.

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

Have you ever wondered why people love eating at buffets? It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved  ordering traditional dishes is actually cheaper. Humans crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, brussels sprouts,  and  the pasta—and that variety  makes you feel good. Custom GIFs.

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20 Elements That Impact Link Value

Kikolani

The basic principle behind generating page and domain authority is rather simple. The more links that lead to your page or site, the more authority it will generate. However, there is a lot of finesse and different elements are involved in the whole process, and if you approach the matter recklessly, you might end up being labeled as a black hat denizen of the World Wide Web. Feel free to use both.

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Five Reasons Working For a Small PR Firm is Good For Your Career

Spin Sucks

Working for a small PR firm gives you an amazing opportunity to learn…a lot! The roles are not so specialized, and you will have access to all the projects and company's clients. Corina Manea shares more advantages of starting your career in a small firm. The post Five Reasons Working For a Small PR Firm is Good For Your Career appeared first on Spin Sucks. Comments Great post Corina! It's true.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Twitter Adds Night Mode to Android App

SocialTimes Twitter

Twitter users with Android devices can finally tweet at night without subjecting themselves to the application’s bright light. The social network announced—via tweet , naturally—that its Android app now features a night mode: Now on Android! Turn on night mode to Tweet in the dark. https://t.co/XVpmQeHdAk XVpmQeHdAk pic.twitter.com/vrIDEM22vO. — Twitter (@twitter) July 26, 2016. The tweet directs users to a support page  offering instructions for turning on the feature: In the top menu, you will either see a navigation menu icon or your profile icon. Tap whichever icon you have.

Death to the Page View, Here Are the Four Metrics of the Future

Meltwater

Since the web’s inception, we have had a crazed obsession with “hits.” ” In the ‘90s… Read More.

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Facebook Tests Snapchat Stories-Like Quick Updates; Won’t Roll It Out

SocialTimes Facebook

Not every new feature Facebook tests makes it to launch. Take Quick Updates, the social network’s take on Snapchat Stories. Tiffany Zhong of Binary Capital was part of Facebook’s test group for Quick Updates, and she shared the screenshots below with Josh Constine  of TechCrunch. Users can also overlay text on top of media. They then select which friends can view their Quick Updates.

Who “Owns” Social Media Data at Your Company?

Simply Measured

I love the game Clue. always have. Miss Scarlet and Colonel Mustard and Mrs. White all accusing each other of murdering an anonymous dinner party guest with an ordinary household items like 30-foot lengths of rope, lead pipes, or 20th century revolvers…What fun! In Clue, you’re dealt a set of cards that you keep to yourself. Unfortunately, C have become games of Clue. Social Data?

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Planning a Career Should Never Be Passive

Spin Sucks

Though times have certainly changed, planning one's career does not come naturally to most women. We must stand up, speak out, and fight for what we want. The post Planning a Career Should Never Be Passive appeared first on Spin Sucks. Related Stories Want a Job?

[Cool Social Tools] IssueLab: To Unlock PDF Jail, Share What You Know

SocialFish

Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! ———— Pity the poor PDF. couple weeks ago, Ernie Smith blogged at Associations Now that “PDF files are like nicotine for nonprofits: Some associations just can’t quit them.”.

Getting It Right: Best Practices for Brands Giving Apologies

Meltwater

Forever burned in my memory is a certain sign about apologies that hung on the… Read More.

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Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips

agora pulse

Do you find Facebook advertising time consuming? Would you like to find ways how to set up your campaigns more quickly and effectively? After spending hundreds of hours on setting up and managing Facebook ads, I noticed a handful of ways that save me a lot of time. Here are these nine simple timesaving tips that will save you  dozens of hours each month. 1. Name Your Custom Audiences Wisely.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

What Every Social Media Intern Needs to Know

Simply Measured

My name is Audrey, and I am the Social Media Intern at Simply Measured! I’m going on my fourth week here, and I couldn’t have picked a better place to spend my summer. I’m Audrey! I’ll be a Senior at the University of Washington this fall. When I first heard about this internship, I knew right away that I had to apply. ” I wanted to do more than just tweet things and get coffee.

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Three Business Lessons from Our Team

Spin Sucks

The people you work with—both leaders and colleagues—are important sources of business lessons. Laura Petrolino discusses three lessons she's learned from three members of the Arment Dietrich/Spin Sucks team, and how they can improve your professional development as well. The post Three Business Lessons from Our Team appeared first on Spin Sucks.

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Leave measurement to your heart, not just metrics

Waxing UnLyrical

Guest Post by Emma Hawes. Measurement, in my opinion, is the most misunderstood element of public relations. The reason I chose public relations as a career is because it involves creating and implementing communication plans that facilitate change. However, any goal needs a purpose.  Measurement shows if you are influencing people to change their behaviors. Rethinking my measurement efforts.